linked in strategy presentation rock star 2

414.313.7785 wayne@powerformula.netwww.powerformula.net 414.313.7785 wayne@powerformula.netwww.powerformula.net

How to Formulate a Highly Effective LinkedIn Strategy

Social Media Rock Star 2June 2, 2011

414.313.7785 wayne@powerformula.netwww.powerformula.net

Important Disclaimer:Presentation Perspective

Accounting Nerd Marketing Professional

vs

2

414.313.7785 wayne@powerformula.netwww.powerformula.net

Strategy

+ A careful plan or method. + The art of devising or employing

plans or moving toward a goal.

+ A plan or action designed to achieve a particular goal.

3

414.313.7785 wayne@powerformula.netwww.powerformula.net

New Marketing and Social Media “Rock Stars” Definition of Strategy

Social-media strategy is over-rated if not a downright oxymoron.

The goal is to do more business… Don’t focus on some high-level strategy because no one really knows how to use social media yet.

Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while.

That is all you need to know about strategy right now.

Guy Kawasaki Founder, Alltop Social Media

4

414.313.7785 wayne@powerformula.netwww.powerformula.net

New Marketing and Social Media “Rock Stars” Definition of Strategy

The most important aspect of strategy is to focus on your buyers and not on your own ego.

Only then can you create the tactics that reach people in an authentic way and that they are eager to consume.

David Meerman Scott Author, The New Rules of Marketing & PR

5

414.313.7785 wayne@powerformula.netwww.powerformula.net

Which of the following would you say LinkedIn has helped you with?

Series1 26.2%

30.1%

34.4%

37.5%

39.5%

48.4%

64.8%

72.3%

Generate identifiable business opportunities

Build new relationships with potential customers

Build new networking relationships with individuals who may influence…

Increase my face-to-face networking effectiveness

Increase branding/marketing presence in the marketplace

Research people and companies

Reconnect with past business associates/colleagues

Help uncover potentialjob opportunities

6

414.313.7785 wayne@powerformula.netwww.powerformula.net

My effectiveness on LinkedIn could be greatly improved if I could do a better job of:

7

Series1 26.5%

28.9%

33.2%

35.6%

45.5%

59.3%

60.5%

Understanding how to improve my ability to search for people

Strategically placing keywords in my profile

Increasing the number of connections I have

Telling my story on my profile

Understanding the ways in which advanced users are using LinkedIn

Developing a specific strategic plan for how to actually use LinkedIn

Time management when using LinkedIn

414.313.7785 wayne@powerformula.netwww.powerformula.net

Top Three Uses for LinkedIn

1Researching

8

414.313.7785 wayne@powerformula.netwww.powerformula.net

Top Three Uses for LinkedIn

1 2NetworkingResearching

9

414.313.7785 wayne@powerformula.netwww.powerformula.net

Top Three Uses for LinkedIn

1 2 3Networking MarketingResearching

10

414.313.7785 wayne@powerformula.netwww.powerformula.net

Researching

+ Advanced People Search+ Saved Searches+ Groups+ Search Status Updates

1Researching

11

414.313.7785 wayne@powerformula.netwww.powerformula.net

2NetworkingNetworking

+ Connections+ Box.net files+ SlideShare+ Status Updates+ Events+ Recommendations+ Answers

12

414.313.7785 wayne@powerformula.netwww.powerformula.net

Marketing

+ Profile - Story+ Profile - Keywords+ Recommendations+ Video+ Website Links+ Events

+ Company Profile

+ Industry Groups

+ Customer Groups+ Status Updates

3Marketing

13

414.313.7785 wayne@powerformula.netwww.powerformula.net

Free Resources at www.powerformula.net

+ How to get the most out of LinkedIn in 15 minutes per day

+ LinkedIn Business Development- The Top 10 Gotta Do’s

+ LinkedIn Groups- Ca$h in on this powerful tool

+ Videos and audio LinkedIn training presentations

14

414.313.7785 wayne@powerformula.netwww.powerformula.net

Follow me on Twitter

@waynebreitbarth

for LinkedIn Tip of the Day

15

414.313.7785 wayne@powerformula.netwww.powerformula.net

Get your copy of Wayne’s book at Amazon.com or your local bookstore

“ Wayne Breitbarth has written a great ‘how to’ on one of the fastest growing social marketing platforms. This concise book will teach any businessperson the value of LinkedIn. Read it and learn.”Jack Covert, President 800-CEO-Read, Coauthor of “The 100 Best Business Books of All Time”

“ The Power Formula doesn’t read like a first book, which this is for Breitbarth. Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies. Seasoned LinkedIn users may gain less from it, but it certainly deserves a look.”New York Journal of Books

“ Perfect for readers who grew up before the dawn of the Internet era.”Kirkus Reviews

“ The Power Formula for LinkedIn Success is a thorough, comprehensive how-to manual, yet it is easy to follow and a pleasure to read. With Wayne Breitbarth as a guide, even a business executive who knows little about social media will be able to learn how to put LinkedIn to good use.”Foreword Reviews

16