"linkedin 101 for nonprofits", an axelson center webinar
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LinkedIn 101 for NonprofitsPhilosophy, Stories & Tips
Axelson Center Webinar
Feb 12, 2014
LinkedIn Confidential ©2013 All Rights Reserved
You need a powerful network of connections to overachieve
& scale your mission
1. Intro
2. Philosophy
3. Stories
4. 3 Tips
Agenda
4
Bryan BreckenridgeNonprofit Success EnablerLinkedIn Nonprofit Solutions
LinkedIn | San Francisco Bay AreaConnections: 500+ (Profile born- Aug 4, 2004)bbreckenridge@linkedin.com415-500-9218 @bgbreck
The world’s largest professional network
1 As of September 30, 2012
277M+Members Worldwide
Growing at over two members per second
1
1. -
2. Philosophy
3. Stories
4. Live Q&A
Agenda
8
1.
[.]comPassion cornerstone of greater social interconnection & humanism.
9
Net_worth vs. Network_th2.
LinkedIn Confidential ©2013 All Rights Reserved
You
Your next development director Your future
development
volunteer
Local law firm partners interested in volunteering.
A CSR leader that
is ready for a sector role.
Your Board
LinkedIn is where your staff & volunteers are. It’s time to step in with intention.
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LinkedIn Confidential ©2013 All Rights Reserved
11
Adding surface area…3.
1. -
2. -
3. Stories
4. Tips
Agenda
dotorgpower
•Samir wants to start
•Caught in red tape at city hall
•Proposed site is in Tom LaBonge’s district in LA
org
Networking & Power Mapping
©2013 LinkedIn Corporation. All Rights Reserved. 14
1. The power of one network
dotorgpower
Strategic Networking
org
dotorgpower
Strategic Networking
org
dotorgpower
Opened January 9, 2012
org
dotorgpower
Just Larry’s network
org
dotorgpower
Your network of relationships
You
alumni, family, friends, customers, board members
©2013 LinkedIn Corporation. All Rights Reserved. 20
2. Nonprofit lifting its brandTo attract staff, volunteers, board members & donors
©2013 LinkedIn Corporation. All Rights Reserved. 22
3. Nonprofit beating the local competitionHiring excellent camp cooks AND Directors
©2013 LinkedIn Corporation. All Rights Reserved. 23
©2013 LinkedIn Corporation. All Rights Reserved. 24
4. Nonprofit innovating their program
National Urban Fellows
Before NUF Talent Network
NUF Talent Effect
©2013 LinkedIn Corporation. All Rights Reserved. 29
5. Nonprofits recruiting boardsPosting AND proactive searching/sourcing
©2013 LinkedIn Corporation. All Rights Reserved. 30
©2013 LinkedIn Corporation. All Rights Reserved. 31
Top 3 Tips For Nonprofits
What is LinkedIn?
250M+ Members across the globe
LinkedIn is the world’s largest professional network
22+ million members are “following” their favorite nonprofits on LinkedIn5 million Nonprofit Members
are using LinkedIn to build their brand and network of supporters
Facebook, Twitter, LinkedIn: What’s the difference?
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Social & Casual Friends,Family
PublicCommunications Anyone who will listen
ProfessionalNetwork & Brand
Professionals, Colleagues
Strengthen Your
Professional Brand
Build
& Engage Your Network
Build Your
Organization’s Brand &
Leverage Your Networks
Top 3 Tips for Nonprofit Professionals
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1
Include a Picture & Headline
2
Showcase Your Professional Experience
3
Promote Your Organization &
its Cause
Three easy steps to build your brand
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Make a strong first impression with a picture and a headline
Develop a headline as your professional tagline
Adding a photo makes your profile 7x more likely to be viewed
1
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Profile: Show the depth of your brand through your experience
Write a summary as your elevator pitch: Describe who you are and the goals you’re working towards at your organization
Tell people where you’re coming from & what you’ve accomplished
2
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Profile: Use the Volunteering & Causes section to promote your organization3
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1
Add Your Current
Contacts (>50!)
2
Make New Connections
3
Join or Start the Right Group(s)
Build your network strategically
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Network: Add your current contacts as your foundational network1
You can easily upload your contacts or search for individuals
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Network: Make new connections to diversify your opportunities
How do you get from this
2
to this?
Redundant connectionsAccess to multiple
communities & sectors
4444
Industry Connectedness 1stDegree CXO Connections
Network: Get access to new communities by joining groups3
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Network: Get into the conversation by sharing and commenting on interesting content
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3
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1
Create a Strong ‘Company’ Page
3
Leverage Networks to Find Board Members
Build your online community – and use it wisely
2
Encourage Supporters to
Spread the Word
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Brand: A great nonprofit company page is inspiring, informative, alive1
Over 172k nonprofits have a company page on LinkedIn
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Brand: First, add or claim your company page1
If you see someone has already created your company page and you’d like to become the admin of that page, email: cs@linkedin.com
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Brand: Make it come alive by adding a logo, photos, and compelling content1
Be sure to add your logo so people can easily find & recognize your organization.
50
Brand: Encourage your supporters and staff to ‘Follow’ & add your organization to their profiles2
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BMC: LinkedIn’s Board Member Connect (BMC) program helps nonprofits find high quality Board Members quickly
A marketing expert to enhance your digital marketing strategy
An HR expert to lead your board governance
committee
An architect to advise your future site expansion
3
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BMC: Get free access to the Advanced Search tool3Get access to helpful, premium search filters like years of experience and job function
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BMC: Request introductions to prospects from shared connections in your network3
Connect with at least 50 contacts, adding old and finding new
Are you ready?Here’s your checklist!
Find 2-3 relevant Groups to join
Create a dynamic company page
Register for an upcoming Board Member Connect webinar & post a seat at nonprofits.linkedin.com
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Pencil in weekly 15-minute blocks for sharing, liking and commenting on content
Create a complete profile
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A strong community is forming…
https://nonprofit.linkedin.com
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