getting the most out of linkedin for nonprofits
DESCRIPTION
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.TRANSCRIPT
Linkedin for Nonprofits
Debra AskanaseCommunity Organizer 2.0June 1, 2011
About the presenter
Experience: nonprofit professional, executive director, business strategy consultant
Bring strategy into social media: Engagement strategist; Founder, Community Organizer 2.0
BA, Emory UniversityMBA, Bar Ilan University
The social media funnel
Facebook is akin to a family reunion, where you don’t always know everyone very well.
As a professional tool, it is great for personalizing content, networking, and interacting directly with stakeholders on your Page.
Linkedin is a professional networking and information-gathering tool. Best used for individuals to share information, connect, and exchange ideas in groups
Linkedin is like a professional conference, act as you would at one. The best parts are the hallway conversations.
Twitter is a big party. Everyone wants to talk. Find a tribe and hang out in the corner with them.
Great for connecting with individuals, finding those with similar interests, and sharing.
*h/t Chris Jarvis, Realizing Your Worth
Linkedin is all about utilizing connections
Today’s webinar
Start with goalsOptimize your Linkedin profile
Connect with othersCreate a dynamic company profile
Using Linkedin GroupsLinkedin Answers strategy
Using Linkedin Events
Define your Linkedin goals: Who are you looking for?
Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/
Optimize your profile
http://www.flickr.com/photos/91273409@N00/454920412/
5 things you can do to optimize your personal profile right now
1. Complete profile to 100%2. Optimize it for Linkedin search3. Obtain 50 connections, ideally >1004. Ask for five recommendations5. Feed blog and presentations into your profile (through Linkedin applications)
Good karma tip: Recommend others!
Linkedin users understand influence
http://hbr.org/web/2009/hbr-list/dynamics-of-personal-influence
“Although a person may be connected to other people by six degrees of
separation, he or she is influenced only by those up
to three degrees away”
Connect 3 ways using Linkedin
• Degrees of connection (get introduced)
• Groups (allow all to connect with you)
• Inmail (Send Linkedin message to someone you don’t know)
Tip: Use Linkedin search to find people
Create a dynamic company profile
5 things you can do to optimize your company profile now
1. Identify 10 - 15 keywords that describe your organization and its interests
2. Set up a company profile3. Feed blog posts, Twitter, to profile4. Highlight products/services using
Products/Services page5. Assign someone to update regularly
Using Linkedin Groups
http://www.flickr.com/photos/70059755@N00/2477034055/
How to get the most from Groups
1. Be part of the industry conversations: join all groups associated with your cause & industry
2. Be helpful without promoting yourself – others will connect with you because of this
3. Comment on other discussions by adding value4. Use groups to find potential collaborators,
donors, connections5. Establish personal connections with as many
group members as possible
Groups formed around a single cause tend to be small and
inactive
http://www.flickr.com/photos/jerryluk/511986105/in/pool-341524@N20/
*associations are the exception
Tips for managing your own Group
•Make sure it’s about the content area, not your organization *exception: associations• Ask questions that encourage discussion• Be helpful without promoting yourself• Ask others to be administrators• Invite in your competition•Establish personal connections with as many group members as possible
Linkedin Answers strategy
Flickr photo:http://www.flickr.com/photos/38446022@N00/4589969792/
1. Set up RSS feed subscriptions for your area
2. Stay up to date in your field of expertise
5. Search Answers for great information, insights. potential collaborators and colleagues
3. Become an expert with “Best Answers in” designation
5 ways to take advantage of Answers
4. Ask the questions you really want to ask
Summary
1. Define goals first2. Optimize your Linkedin profile3. Find and connect with others4. Optimize the company page5. Use Linkedin Groups6. Explore Linkedin Answers7. List and use Linkedin Events
Resources
Instructions for setting up a company page (downloadable PDF)http://www.hubspot.com/Portals/53/docs/linkedin.for.business.pdf
Tips for using Linkedin for nonprofits: http://nonprofit.about.com/od/socialmedia/a/Tips-For-Using-Linkedin-For-Nonprofits.htm
Demographics of Linkedin: http://marketing.linkedin.com/audience
Information about Linkedin premium accounts:http://www.linkedin.com/subscriptionv2?displayProducts=&trk=nav_more_end_middle
Resources
Twitter chat about Linkedin: “A weekly chat for people who have questions and / or advice on how to use LinkedIn effectively”Hosted by @LinkedinExpert and @martinehunter on TwitterTuesdays, 8-9pm EST
A few active and helpful groups to start with on Linkedin:Social Media for Nonprofit OrganizationsOnline Fundraising for Nonprofit OrganizationsOn Fundraising, Hosted by AFPThe Chronicle of Philanthropy
Linkedin Pro: Premium Features
http://www.flickr.com/photos/32595872@N02/4195880838/
Questions?
