getting linked on linkedin
TRANSCRIPT
Getting linked on
Ashley NorthingtonDENOR Brands & Public Relations
About Ashley NorthingtonAshley Northington is determined to help people,
organizations and brands share their stories with the world. She is an award-winning public relations consultant,
entrepreneur, writer and media connoisseur. She is the founder and director of the boutique public relations firm,
DENOR Brands & Public Relations.
ASHLEYNORTH INGTON.COM
We’re here to learn how to
in a way that allows you to
WHY ARE WE HERE?
LEVERAGE LINKEDIN
grow your business.
BEST TYPES OF CONTENT? LEVERS FOR SUCCESS?
WHAT IS IT? WHY IS IT HELPFUL?
LinkedIn is the world’s largest professional network on the Internet with more than 250 million members in over 200
countries and territories.
Executives from all Fortune 500 companies are members. LinkedIn gives you an opportunity to showcase your personal brand and share your expertise, skillset, and knowledge in a valuable way.
Thoughtful posts relevant to your profession, along with articles, blogs and news about industry
events. Sales-related content is NOT advised.
Making recommendations, endorsing your connections and asking for recommendations. Real power is in groups.
YOUR PERSONAL BRAND
LinkedIn allows professionals the opportunity to become
ambassadors for their own personal brands.
PERSONAL BRANDING IS NECESSARY FOR ALL ENTREPRENEURS AND SMALL BUSINESS OWNERS.
YOUR PERSONAL BRAND
Developing a strong personal brand is essentially developing a clear message about:
You can tailor your LinkedIn profile to showcase your personal brand.
WHO YOU ARE WHO YOU HELP
HOW YOU HELP THEM RESULTS IN DOING IT
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ALL-STAR PROFILE TIPS
Today, we’re going to go over a few crucial tips that will help you enhance your existing profile on LinkedIn so that you
can enhance your personal brand and become a LinkedIn All Star.
Use the summary section to let people know how amazing you are.
This summary gives people the quick rundown about who you are and what you do without having to digest all the other details in your profile.
ALL-STAR PROFILE TIPS
1TELL PEOPLE YOU’RE AWESOME
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AT-HOME ACTIONABLE
Develop a short summary about yourself. Use keywords to punctuate important details about
your services and experiences. Be sure to include the following:
Who You Are.Who You Help.
How You Help Them.Your Results.
ALL-STAR PROFILE TIPS
Customize your URL so that people can locate your public profile quickly.
Use this URL in your e-mail signature and on other personal brand social networks.
2MAKE YOURSELFEASY TO FIND
From
http://www.linkedin.com/pub/your-name-here/6/7a1/5b5
To http://www.linkedin.com/in/ashleynorthington
Let’s customize your public profile URL so people can connect with you easily.
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IT’S ACTION TIME!
CUSTOMIZE YOUR LINKEDIN URL
Step 1Under “Profile,” click “Edit My Profile.”
Step 2Next to the blue button that states: “View Profile As” is an arrow, or an upside down triangle. Click the arrow/triangle.
Step 3Select “Manage Public Profile Settings” from the dropdown menu.
Step 4In the right-hand column, look for the Customize Your Public Profile URL.
Step 5Enter your name as the ending of the URL.
ALL-STAR PROFILE TIPS
Join relevant groups that are important in your industry.
This will give you insight into the trends on what is happening in your industry. You can also make valuable connections with clients and/or partners.
3GETSOCIAL!
Let’s search and find five groups that are relevant to your industry and ask to join
them.
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IT’S ACTION TIME!
SEARCHING FOR GROUPS
Step 1Under Interests, click Groups.
Step 2In the search bar, type in keywords that are relevant to your industry.
Step 3Scroll down the page, until you see groups that interest you.
Step 4Hit the blue Join button to join any group that interests you.
ALL-STAR PROFILE TIPS
Become active in your groups. Follow interesting discussions, and share your own feedback.
Ask your own burning questions and watch the answers come in!
4GETACTIVE!
Let’s select ONE group and post an industry-specific question in it.
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IT’S ACTION TIME!
ALL-STAR PROFILE TIPS
Endorsements are a way to endorse, or ‘co-sign’ your connections’ skills with just one click.
This is a great to engage with your connections. Also, it’s possible you’ll get an endorsement in return.
5ENDORSEPEOPLE
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AT-HOME ACTIONABLESelect a few people with whom you are
connected, and endorse their skills.
ENDORSE PEOPLE
ALL-STAR PROFILE TIPS
Recommendations are like testimonials.
You can compliment your contacts by providing them a recommendation about your experience or knowledge of their work.
These recommendations are public.
6MAKERECOMMENDATIONS
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AT-HOME ACTIONABLE
Let’s select ONE person whose work you are familiar with, and write a
recommendation about them.
MAKE A RECOMMENDATION
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IT’S ACTION TIME!
Let’s select ONE person in your connections, and ask for a
recommendation from them.
ALL-STAR PROFILE TIPS
Step 1: Move your cursor over your photo in the top right of your homepage and select Privacy & Settings. You may be prompted to sign in; do so.
Step 2: Under the Helpful Links section, select Manage your recommendations.
Step 3: Click theAsk for recommendations tab at the top of the page.
Step 4: Follow the prompts to request the recommendation.
Step 5: Click Send.
Note: You can request a recommendation from up to 3 connections at once.
6ASK FOR RECOMMENDATIONS
ALL-STAR PROFILE TIPS
Go beyond promotional updates to share quality content on topics vital to your audience’s interests.
Set out to enlighten, sharing information that demonstrates your expertise and establishes you and your brand as an industry authority.
7SHAREQUALITY CONTENT
Great LINKEDIN content
A PICTURE IS WORTH A THOUSAND WORDS
KEEP IT SHORT
Wall posts with photos get a 39% higher interaction rate
Posts with 80 characters or less get 23% higher
interaction rates
ASK YOUR AUDIENCEA QUESTION
Posts that specifically ask for shares receive 7X more shares.
Posts that contain questions generate a 92%
higher comment rate.
ASK FOR WHAT YOU WANTl ? `
KKA
DAILY CONTENT
WEEKLY CONTENT
MONTHLY CONTENT
QUATERLY CONTENT
YEARLY CONTENT
Examples: Post a status update, share a news article or blog, pose a question on
Facebook, post a photo quote
Examples: a blog post, a how-to article, a series of blog posts, a video
Examples: Profiles, video interviews, online case studies, archive your presentations to SlideShare or
Scribd and share the link, e-newsletter, podcast, customer success story, online magazine
Examples: a webinar, an ebook, a white paper or special report giveaway
Examples: a conference, live or virtual event (record the sessions to repurpose as blog posts or videos later), annual white paper/ebook, annual report,
annual “guide to xyz”
CREATE YOUR OWN
Write down the types of content you think you’d like to post on LinkedIn.
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IT’S ACTION TIME!
DO
Connect with people you have met in real life.
Share news and events related to your industry, profession or business.
Connect with people and businesses with common interests, work history and/or goals.
Complete your profile with as much valuable information as possible. Include volunteer history, board memberships, white papers, certifications, and other special skills.
Don’t
E-mail (or inbox) people you don’t know or people with whom you have no shared interests or commonalities.
Send out promotional messages, flyers or other promo materials.
Endorse or recommend people whose work you are not familiar with.
Request to connect with people you have not met in real life, or with whom you have no shared interests or commonalities.
ALL-STAR PROFILE TIPS
Establish a page to engage followers with company news, updates, events and relevant content.
7LAUNCH ABUSINESS PAGE
LAUCH A BUSINESS PAGE PAGE REQUIREMENTS
COMPANY PAGE BENEFITS
Improved search engine rankings as LinkedIn pages often perform well in company searches.
Lead generation opportunities from your content marketing.
50% of LinkedIn members are more likely to purchase from companies with whom they engage on LinkedIn.
Place for followers to keep up with company news, happenings, an other events.
Here’s Your Chance…
Ask Me Anything.Do You Have Any Questions?
Ashley NorthingtonDENOR Brands & Public Relations
700 Craighead Street, Suite 107Nashville, Tennessee 37204Office: 1.855.809.6697
Email: [email protected] & Facebook: @ashnorthington | @DENORPR
ashleynorthington.com | denorbrands.com