linkedin for businesses - wordpress.com · 2018. 5. 16. · evolution of linkedin platform for...

LinkedIn for Businesses: How to Promote Positive Results and Market Effectively

Jon KochAbigail Blaes

Margaret Oberkrom

Overview▪ What is LinkedIn and why is it important?

▪ Ways for you to use LinkedIn

▪ How to optimize your presence on

LinkedIn based on content

▪ LinkedIn advertising

“LinkedIn is no longer an online resume.

It’s your digital reputation. -Jill Rowley

Evolution of LinkedIn

Platform for updating resumes and job hunting into

Platform for networking,

personal branding, and content consumption

numbersleuth.com

LinkedIn Uses

▪ Market yourself▪ Communicate news and changes in

your professional life▪ Identify industry trends▪ Connect with other

professionals/organizations in your industry

Why does LinkedIn matter

for you?

9 million companieshave a LinkedIn company profile.

500 million professionals have a LinkedIn profile

hootsuite.com

64% of Company Website VisitsFrom social media come from LinkedIn profiles

5 in 10 LinkedIn Usersare more likely to buy from a company they engage with on LinkedIn

Digitalimpact.com econsultancy.com

People spend time on other social medias. But

they invest time on LinkedIn.

1 2 3

4 5 6

“A LinkedIn company page provides your business with the opportunity to tell your company’s story, engage with followers, share

career opportunities, and scale your word of mouth

marketing.

“

1. Creating a great LinkedIn profile

▪ Professional, high-quality profile image.

▪ Include an “About Us” section.

▪ Add a few specialties.

▪ Don’t be afraid to be specific.

▪ Follow influencers and other company profiles.

2. Maintaining your LinkedIn profile

▪ Keep your profile up-to-date.

▪ Job postings

▪ Significant company updates

▪ Add changes as they occur.

▪ Share articles about your organization or your industry.

▪ Send personalized messages when possible.

3. Using LinkedIn to your advantage

▪ Follow topics and other organizations.

▪ Join groups.

▪ Expand your network.

▪ Actively participate in discussions about your industry.

4. Monitor your success

Advertising for LinkedIn

Advertising for LinkedIn

Advertising for LinkedIn

Advertising for LinkedIn

Questions?

Struggling to decide what communicaiton emphasis is right for you?

Connect with us on LinkedIn!

Jon KochJonkoch31@gmail.comAbigail BlaesBlaes125@live.missouristate.eduMargaret OberkromOberkrom10@live.missouristate.edu