live mobile 2013, day 2: simon podd, flurry, "smartphone & tablet games: by the...
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October 2013
Smartphone & Tablet Games:
by the numbers
Simon Podd, Director Sales EMEA
@FlurryMobile
@FlurryMobile
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Increasingly, mobile means global
Source: Nielsen- State of the App Nation 2012 Report and June 2013 Cross Platform Report
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Size Matters for Connected Devices
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Tablets are Gaming Devices
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Genre Usage and Demographics
@flurrymobile
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Top Free iOS Games – Genre Demographics
@flurrymobile Source: Flurry Analytics
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@flurrymobile Source: Flurry Analytics
Top Free iOS Games – Genre Groups by User “Relationship”
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- 100 200 300 400
71
76
195
345
Sessions per Month
Minutes per Session
Genre Group Total Minutes per Month
Infatuated
Committed
Going Steady
Playing
X =
63
37
15
11
5.5
5.3
5.1
6.5
@flurrymobile Source: Flurry Analytics
Top Free iOS Games – Genre Groups’ Usage
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-
20
40
60
80
100
1
20 1
40 1
60
119
138 Tablet
Phone
20
26
7.0
4.7
@flurrymobile Source: Flurry Analytics
Top Free iOS Games – Usage by Device
Sessions per Month
Minutes per Session
Device Total Minutes per MonthX =
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-
100
200
300
400
500
Phone Tablet
+7%+32% +34%
+16%
-4% -17% -51%
@flurrymobile Source: Flurry Analytics
Top Free iOS Games – Genre Usage by Device
Note: only top performing free games included in analysis
Minutes per Month
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1. Understand the relationship users have with your genre
2. Build for genres that you can effectively service
3. Consider device prioritization on a genre-by-genre basis
4. Utilize audience and device targeting in user acquisition
5. Design retention tactics around predictable usage patterns
6. Regardless of genre you can monetize aggressively
@flurrymobile
Takeaways
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October 2013
Thank you!
simon.podd@flurry.com
@FlurryMobile
@FlurryMobile
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