lma case study: beasley broadcast group

Beasley Broadcast GroupLaunches Reputation and Social

Solutions in Record Time

Digital Opportunities● Online listings are full of user generated content (UGC)

○ Consumers trust UGC more than traditional

advertising

● A business's brand is what their customers say it is

"Reputation Management is expected to be a $3.5B industry by 2014."

- Kelsey Group

Digital Obstacles● New territory for traditional media

● No standardized training in place

● Support collateral yet to be developed

● Fulfillment process

● Integrations to legacy systems

What if the solutions provider could eliminate these obstacles for you?

● Beasley Broadcast Group, Inc. (NASDAQ: BBGI)

● Number of Employees: Approximately 650

● Number of Radio Stations Owned or Operated: 44

● Number of Markets Served: 11

● Number of Listeners: 6.2 million

ChallengeTo expand advertising and marketing solution offerings,

Beasley Broadcast Group required:

● Solutions with a clear value proposition

● Solutions with market opportunity

● Robust technical infrastructure

● Straightforward provisioning

VendAsta presented a complete reputation and social

presence management solution:

● Comprehensive visibility information

● Customizable alerts

● A mobile-optimized presence

● Social marketing with measurable ROI

● A Concierge CRM option to assist with all of the above

Solution

Go To Market Timeline

Wednesday: VendAsta met with The Beasley Group

Thursday: VendAsta conducted sales and product training

Friday: Beasley's sales efforts began

○ VendAsta participated in three sales calls

Results

● In three days, the Beasley Group sales people were able

to begin selling the platform

● On the first day of selling, Beasley Group closed $20,000

in new business from three calls

Strategic Market Launches

April/May 2013:

● Las Vegas, Philadelphia, Fort Myers, FL and

Wilmington, DE

June 2013:

● Miami, Atlanta, and New Bern, NC

Tier 1: Product Expert Training

● Online training with a "Company Expert"

■ Expert becomes go-to product person for

your organization

● 1 - 2 months of weekly meetings to familiarize

themselves with the platform

Tier 2: Seminar Training

● Basic Training: How to

pitch effectively, Q&A

○ Led by our Sales

Solutions Specialist

● Access to pre-made

collateral (sales decks,

partner invites, and more)

That's it. No more Obstacles.

● Standardized training sessions

● Support collateral for sales teams

● Easily integrated technical solutions

● Available backend fulfillment center

Start selling digital in record time

Contact

Nathan RhodesStrategic Partner Development

nrhodes@vendasta.com(306) 291-5748

www.vendasta.com