lmg (thailand) internet marketing_present on feb. 24, 2011
Post on 18-Jul-2015
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© LMG Website updated
* phase II (Producer Portal )
* website favorite content
© Internet marketing updated
© Social Media Network updated (facebook)
© New project launched (iClaim)
What’s on?YR - 2010
YR - 2011
© LMG Website development
© Internet marketing plan
© Social Media Network plan
© other content
w w w . l m g i n s u r a n c e . c o . t h
Follow upPolicy status
Payment statusFollow up
Claims statusFollow up
http://www.lmginsurance.co.th/th/02-products/default.aspx
http://www.lmginsurance.co.th/th/02-products/01-products-moter-super-save.aspx
Product page
http://www.lmginsurance.co.th/th/02-products/quotation-online.aspx
http://www.lmginsurance.co.th/th/01-about-lmg/default.aspx
Public website traffic
LMG Website revamped and launched a Thai version on March 15, 2010
143, 153 visitors visit us from 417 sources and mediums
26.24% link direct to www.lmginsurance.co.th
From March 15, 2010 – January 31, 2011
52.59% from search engine (Google, yahoo, bing, and etc.)
21.17% from referring sites (Facebook, one2car or other website that link to us)
“Referring sites” online advertising in YR - 2010
Advertising Period May – November 2010
Actual Delivery Impression = 1,098,139
Actual Click = 18,887CTR = 1.72%
Google “SEM” (Search Engine Marketing)
Facebook (facebook.com /referral)
Advertising Period May – December 2010
Actual Delivery Impression = 135,289,371
Actual Click = 27,955CTR = 0.02% “Referring sites” online advertising in YR - 2010
We played 4 Advertising campaigns
LMG Super Save
Total Solution
Roadside Assistance
Agent Recruitment
Pantip.com (Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period 11 May-10 Jun 2010
Actual Delivery Impression = 1,317,224
Actual Click = 67CTR = 0.005%Note: only 1 month period
One 2 Car (Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period Jun - December 2010
Actual Delivery Impression = 137,373,020
Actual Click = 3,428CTR = 0.002%
Hotelsthailand.com (Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period May - July 2010
Actual Delivery Impression = 2,514,998
Actual Click = 634CTR = 0.03%
Jobsdb.com (Top Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period June – August 2010
Actual Delivery Impression = 2,435,144
Actual Click = 2,453CTR = 0.10%
Demographics
Female = 47% Age 25-34 = 23% Age 35-44 = 10%Male = 51% Age 25-34 = 27% Age 35-44 = 14%
214 Fans is from Bangkok
47 Fans is from Nonthaburi (Vicinity)
263 Fans is in Thailand
iClaim application
is available to download from iTunes App Store
Self Claim Service
Click to Call
Search
Repair Status
My Profile
Record insurance policy details via QR code
Follow up repair status
Search for nearest garage, hospital and branch via Digital Map included the direction provided.
Call to call center “1790”, and indicate automaticallyaccident scene bookmark and policy details show.
Customer can report claim themselves, receive ref. claim no. and bring the car to fix.
Self Claim Service
Click to Call
Search
Repair Status
My Profile
iClaim
Other party damaged
Customer’s license plate
Other party license plate
Other party’s policy
Driving license
Involve other partySelf Claim Service
4th Step
Search from Digital Map Contract garage Dealer garage Hospital Branch
Advance modeto introduce direction
Search
You can also search by o Nameo Provinceo Postal code
We plan to develop…
o Adjust website overall and make it more attractive
o Create activity on website
o Get information registered and make useful on those datao Drive more traffic to our website
Tools
• Google Ad Word
• Google SEM
• Google SEO
• Social Network
•
We will use these following tools to drive more traffic to our website
Objectives
Promote online
Brand
Products
Services
LMG
New customer
New target
Sales volume
Google pay search
Google display advertising
outcome
Campaigns Plan for advertising
Super Save
Voluntary Insurance (Type 1)
Voluntary Insurance (Type 2-3)
Mileage (new / TBC)
Roadside Express
Quality of repair
iClaim
products
services
Target Website VS Campaign
Automobile (avg. daily impression per site 10K - 100K)
AVG. Cost Per Click FOR AUTOMOBILE RELATED SITES: TEXT ADS : THB 5-10BANNER ADS: THB 7-15
All CampaignVS
Finance & Business News(avg. daily impression per site 10K - 300K)
AVG. Cost Per Click FOR FINANCE AND BUSINESS RELATED SITES:TEXT ADS : THB 8-15BANNER ADS: THB 12-20
VSRoadside
Quality of RepairVoluntary Insurance Type 1-3
Social Network Plan
• create LMG community on YouTube
• movie or scoop posted & feedback
• share our story to others
% Online Shopping compare to income (Thailand market)
• Less than 5% = 52%
• Between 6-10% = 31%
• Between 11-25% = 10%
• Between 26-50% = 6%
• Between 51-75% = 1%
• Above 75% = 0%
Groceries is the top rank online purchase
Social Commerce increase 500,000 MB (Thailand market)
Thailand
Internet Penetration
YR-2010 :- Growth 20% = 22 million
YR-2015:- will grow to 52% = 36 million
* 26% Internet user plan
to shop online in the next
6 months
* 31% bought from online-
only stores
* 30% bought from
shopping portal sites
* 19% bought from shops
off & on-lines
top related