lmg’s powerpoint guidelines

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INNOVATION TOOLSSCAMPER BRAINWRITING 6-3-5

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OVERVIEW

PURPOSE OF TOOL

HOW IT IS USED

HOW TO RUN THE EXERCISE

EXAMPLE

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SCAMPER

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SCAMPEROverview

WHAT: Brainstorming tool that uses questions in specific categories to provoke

different ways of looking at your problem and generating solutions. Organizes and formalizes everyday human creative behavior Evolves your existing product, service, or solution into one more ideal Helpful in mature environment, with many competing solutions

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SCAMPEROverview

RUNNING THE EXERCISE: 1. Start with the JTBD, define customer needs, and current

approach to delivering solution What human need are you trying to fill? Not a product, service, or solution but a higher purpose for why

customers buy these things and hire solutions Action verb- object of action- contextual clarifier What are my customer needs? What is my current solution?

GOAL: Keep idea generation innovative rather than getting stuck creating improvements to current solution

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SCAMPEROverview

RUNNING THE EXERCISE: 2. Review SCAMPER questions, purpose, and example

Help frame the thinking approach

3. Set expectations 1 person answers at a time Question is a trigger, not a rule Duplicates and renditions are ok and expected

4. Review list and organize Organize and combine similar ideas Prioritize ideas for further development

Affinity diagram: Categorize ideas

Label categories Vote on ideas

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SCAMPERExample

JTBD: Get on the plane as quickly, efficiently, and safely as possible.

CUSTOMER NEEDS + DESIRES: Non-invasive Assurance of safety Verify identity once Minimal re-work of activities Ease of experience

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SCAMPERExample

CURRENT STATE:

Wait to board plane

Check bagCheck in

Show ticket to board plane

Security line

Show Id/passport + ticket

Prepare for scanning

Get scanned

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SCAMPERExample

SUBSTITUEQ: What can I substitute to make improvements? What happens if I swap this for that? How can I substitute the place, time, materials, or people?

COMBINEQ: What materials, features, processes, people, products, or components can I combine? Where can I build synergy?

ADAPTQ: What part of my product or service can I change? –In exchange for what? What if I changed the characteristic of a component? Can I adapt the service or process to remove the problem?

MODIFYQ: What if I wrap, exaggerate, or distort a feature, component, service? What will happen if I modify the process in some way to minify or magnify it?

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SCAMPERExample

PUT TO OTHER PURPOSES

Q: What other market could I use this product or service in? Who or what else might be able to use it? What solution can I re-use to solve my problem?

ELIMINATE

Q: What would happen if I removed a component or part of it? How else could I achieve the solution without the normal way of doing/using it?

REARRANGE/REVERSE

Q: What if I reversed the way it is done or used? What if I did it the other way around? How could I get the opposite effect?

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SCAMPERExample

SCAMPER AT WORK: SUBSTITUE

Ex: Boeing substituted components in their aircrafts that would make them lighter and more fuel efficient.

MODIFYEx: Fancy hands expanded the virtual assistant model by offering a service to accomplish tasks without needing offices.

ELIMINATEEx: Square Cash eliminated the need for an ATM to extract and exchange cash.

REARRANGE/REVERSEEx: Uber and Lyft rearranged the standard process for using a taxi/requesting a ride by making it all mobile.

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SCAMPERExample

SUBSTITUE Checked-in luggage has a separate security path so you don’t have to unload it Use a thumb print to validate all identify information at security instead of ID Personal plane

COMBINE Unique barcode assigned to person- scan barcode on phone with all info Security check happens during check-in process Airport doors have screener to check you in when you walk in the airport Luggage material has fabric design to indicate hazardous or questionable material

ADAPT You walk into the scanner with everything- it identifies your identify, your material

contents, and potential armed threats. One stop shop. Plane door entrance has device to scan your bags for security, seat has function to

scan your thumb or eyes for identify verification.

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SCAMPERExample

MODIFY Fed-ex luggage to destination Expand overhead space to make carry-on the standard

PUT TO OTHER PURPOSES App on smart phone to validate identity by thumbprint Voice recognition on phone to confirm identity and travel arrangements Blood type confirmations

ELIMINATE No officers at all Specific body scanning- not full body- target zones Not allowed to carry additional baggage

REARRANGE/REVERSE Check in luggage after scan step Check bag when boarding the plane Gate agent does check-ins

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SCAMPERExample

Review list and organize categories: Enhanced personal identification methods Real-time safety indicators You do the check-in process Self security Proximity to plane

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BRAINWRITING 6-3-5

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BRAIN WRITING 6-3-5Overview

WHAT: Brainstorming method that allows for ideas to be generated

collaboratively- but non-verbally. Ideas are written after the prompt of a previous idea and can be additions, deletions, or complete changes to existing ideas.

• Allows for equal participation from all members• Creates a place for all participants to express their ideas without

immediate commentary or criticism.

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BRAIN WRITING 6-3-5Overview

RUNNING THE EXERCISE: 1. Choose participants and organize group(s)

Select a team that has people who are both familiar with the issue at hand and those who are not to promote new perspectives.

2. Rd. 1 Pass worksheet out- keep quite- 5 mins on the clock Participants should write 3 ideas to fulfill the JTBD Pass paper to neighbor or put in the middle for random exchange

3. Rd. 2 Keep quite- 5 mins on the clock Participants write 3 new ideas to fulfill the JTBD based on the previous 3 ideas-

add, delete, change existing solution or create unrelated one. Pass paper to neighbor or put in the middle for random exchange

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BRAIN WRITING 6-3-5Overview

RUNNING THE EXERCISE: 4. Pass 6 times

Every participant should generate 3 ideas/worksheet = 108 ideas!

5. Idea review Discuss, clarify, refine, combine similar ideas

Use affinity diagram to organize ideas

Make list of ideas for further analysis Use other idea developing techniques

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BRAIN WRITING 6-3-5Example

JTBD:

Redirect people (our members) from call center to mobile app

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BRAIN WRITING 6-3-5Example

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BRAIN WRITING 6-3-5Example

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BRAIN WRITING 6-3-5Example

Review list and organize categories: Demographic specific solutions Marketing tactics Sales Incentives Extended customer needs

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INNOVATION TOOLSSCAMPER BRAINWRITING 6-3-5