local motors & co-creation

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Damien Declercq, Director of New Business Development at Local Motors, discusses how they use Co-Creation, their online community at The Forge, and much more.

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Local Motors & Co-Creation

Hosted by CoCreationForum.comwith the generous support of:

Friday, March 2, 12

1

Given To:

On:

From: Local MotorsVol. 001. Printed 11/2011.

Confidential. Please do not share without permission from Local Motors.

Empowering+a+World+of+auto3MAKERS

Webinar+

!  Micro3Factories+and+vehicles+!  The+Forge:+Co3creaBon+plaCorm+!  Community+Tools:+Siemens+Solid+Edge+Design+1+!  LM+Labs:+AutomoBve+Hacker+spaces+!  Dev+Projects:+DARPA+XC2V+Project+

What+is+a+Micro3Factory+

Development projects

COMMUNITY DEVELOPMENT

FOR

TOOLS to EMPOWER

SIEMENS – Design1 $19.95/mo

Automo&ve)Hackerspace)

What+is+it+?+

!  Physical+place++!  Tools+facility+!  Community3operated+!  Financially+autonomous+!  Driven+by+vehicular+projects+

Project+example:+Open+Tandem+

hRp://forge.local3motors.com/pages/project.php?cg=8290+

Phoenix+

VCC+Project+

Sponsored)by+Defense+Advanced+Research+Projects+Agency+TacBcal+Technology+Office+(TTO)+Program:+FANG+(Vehicle+Crowd3Sourcing+Challenge)+Issued+by+DARPA/CMO+under+Contract+No.+HR00113113C30022+

Jan+21,+2011+3+Scoping+Session+(D3Day)+

Feb+03+3+Press+release+/+CompeBBon+live+hRp://forge.local3motors.com/pages/compeBBon.php?co=45+

Feb+07+through+Feb+14+3+Community+acBvaBon+

Midwest+School+ + + + + +LocaBon+KeRering+University+ + + + +Flint,+MI+College+for+CreaBve+Studies + + +Detroit,+MI+Lawrence+Technological+University + +Southfield,+MI+Cleveland+InsBtute+of+Art + + +Cleveland,+OH+University+of+CincinnaB+ + + +CincinnaB,+OH+Purdue+ + + + + +West+LafayeRe,+IN+Rose+Hulman+InsBtute+of+Technology+ +Terre+Haute,+IN ++++West+coast+School+ + + + + +LocaBon+California+College+of+Arts + + +San+Francisco,+CA+Academy+of+Art+University + + +San+Francisco,+CA+Art+Center+College+of+Design + + +Pasadena,+CA+California+State+ + + + +Long+beach,+CA+++Northeast+School+ + + + + +LocaBon+MIT + + + + + +Boston,+MA+RISD + + + + + +Rhode+Island+Worcester+Polytechnic+InsBtute + +Worcester,+MA+

Mar+10+3+D+1.5Month+3+End+of+submissions+

Industrial)design)compe&&on)sta&s&cs)CompeBBon+duraBon+ +3+weeks+CompeBBon+checkups +552++Approved+entries + + +159+

Mar+18+3+CompeBBon+winner+chosen+hRp://forge.local3motors.com/pages/project.php?cg=7564+

Mar+18+3+Surfacing+and+3D+modeling+begins+

Mar+25+3+D+2Months+3+¼+scale+model+

Apr+05+3+D+2.5Month+3+End+of+full+surface+

Apr+29+3+D+3Months+3+XC2V+Chassis+producBon+starts+

May+26+–+D+4Months+3+Chassis+out+of+the+R&D+table+

May+31+3+XC2V+Hood+Hinge+compeBBon+

June+06+3+XC2V+body+panels+delivered+

June+14+3+First+test+drive+

Work+in+progress+–+Shared+online+

Time+laps+video+:+hRp://www.youtube.com/watch?v=FQ_LwpfU8oE+

June+20+3+D+5months+3+XC2V+is+completed+

June+24+3+PresentaBon+to+President+Obama+

Speech+from+President+Barack+Obama+at+Carnegie+Mellon+University++hRp://www.youtube.com/watch?v=j_2zD3hs0aU+

Timeline:))Total)project ) ) ) ) ) ) )5)months)Scoping+session+to+start+of+compeBBon + + +½+month+CompeBBon+live + + + + + + + + +¾+month+VoBng + + + + + + + + + + + +¼+month+Engineering+development++and+prototyping + +3+½+month++

Scoping+session+

January+21+

CompeBBon+Launch++

February+3+

Winner+chosen++March+18+

End+of+full+surface++April+5+

Chassis+out+of+R&D+table++May+26+

Body+panels+delivered++June+6+

Delivery++June+24+

True+to+the+design+intent+and+fully+funcBonal+

Thank+you+QuesBons+?+

++

Damien+DECLERCQ++1+480+717+7675+ddeclercq@local3motors.com+Skype+:+damien.declercq+/+TwiRer+:+DamienDeclercq+Networking+pages+:+LinkedIn+3+Xing+3+Viadéo+

Q. Recently, the platform The Forge started hosting firm-sponsored co-creation contests for Shell — on a global scale. Is this the inevitable next step of

community-based websites? Wasn't there enough money (if any) to be made out of car sales? Where do you see Local Motors' commercial

development heading in the next years?

Friday, March 2, 12

Q. Many large automotive companies would say that Local Motors' model

does not work when it comes to producing a large volume of cars thus

keeping costs low. How would you answer that? What first steps could they

take to become more co-creative?

Friday, March 2, 12

Q.How has adopting Siemens Solid Edge

changed your community?

Friday, March 2, 12

Q.Have you thought of involving big brands to sponsor some car designs? (a Coca-Cola car for example, designed by

and for Coke fans)

Friday, March 2, 12

Q. Local Motors' model has the opportunity to reduce the carbon

footprint of the whole manufacturing process. Can you elaborate a bit

more on that? In what ways is it more sustainable?

Friday, March 2, 12

Q: Can you tell us more about the social media

strategy adopted for the DARPA competition?

Friday, March 2, 12

Q.Do you think you will quickly hit a natural ceiling in your expansion

because not that many people are keen to get so involved in creating a car? i.e. sometimes people just want to choose between existing models

and purchase.

Friday, March 2, 12

Q. What is the biggest unresolved challenge with Local Motors you would like to solve?

Friday, March 2, 12

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