local seo: setting you up for 2013
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Local SEO:Setting You Up For 2013.
Presenter: Nathan O’Leary
Mapping Out Your Local SEO:What’s In It For You?
Mapping Out Your Local SEO: What’s In It For You?
Nathan O'Leary
What Does Local Search Engine Optimization Mean For Your Business?
• More Visibility (branding)
• More Traffic (Potential Customers)
• Results That Last (long Term Effects)
Mapping Out Your Local SEO: What’s In It For You?
Nathan O'Leary
How Does Local Search Engine Optimization Accomplish These Results?
• Proven White Hat Techniques• Yelp• Foursquare• Trip Advisor
• Organic Results (Unpaid Search Results)• Keyword Rich Business Bios• Pictures• Video• Reviews
Mapping Out Your Local SEO: What’s In It For You?
Nathan O'Leary
Is There a Trick?
• Pay a Professional or
• Follow each step to the letter
• Stay ahead of the curve with continuing education
Mapping Out Your Local SEO: What’s In It For You?
Nathan O'Leary
Ok, Ok…So HOW Do I Do IT?
• Ensure All Your Local Directory Listings Are Filled Out And The Information Matches.
• Use Yext Or Getlisted To Run Reports Of Your Current Listing Status
• Create Accounts That Are Missing And Fix Ones With Incomplete And Incorrect Info
• Create/ Update All User Profiles On All Social Media Networks
• Use Knowem.Com To Check Listing Status
Mapping Out Your Local SEO: What’s In It For You?
Nathan O'Leary
Understanding DigitalReal Estate
• Digital Real Estate Works Similarly To Tangible Real Estate
• Your Website Is The Most Permanent Digital Real Estate You Own
• Search Engines Determine Whether Or Not You Get A Location On Main St.
Mapping Out Your Local SEO: What’s In It For You?
Nathan O'Leary
Increasing The Value Of Your Digital Real Estate
• Search Engines Reward You For:
• Public WhoIS Domain Registration Records That Match Your Current Business Info
• 5 Year Expiration On Your Domain
• Matching Local SEO Results
• Backlinks From Other, Trustworthy, Digital Real Estate Entities
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
GETLISTED
Getting Started With Your Local Directory Clean Up
• Choose Yext Or Getlisted To Do A Directory Sweep
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
Do I Have To Fill Out Every Single One?That Could Take Months!
•Commit to doing 5 per week•No Sudden Spikes of Activity (red flag)•Slow and Steady
Mapping Out Your Local SEO: Getting Started
Nathan O'Leary
The More You Complete The Better
The Most Effective To Get You Started • Foursquare• Yelp• Google Maps (Google+)• Mapquest• Yahoo Local• Trip Advisor
Mapping Out Your Local SEO: Foursquare
Nathan O'Leary
Why You Need
• Check In Deals• Offer Specials Through Promotional Feed• Download Awesome Demographics• 20 Million Users
Mapping Out Your Local SEO: Foursquare
Nathan O'Leary
What Is Foursquare?
• A social city guide with the ability to recommend places based on your activity, that of your friends and other foursquare users. (Friends recommendation trust is 92%)
• You use your phone to “check in” at different places you visit, from bars and restaurants to parks, museums and even the grocery store!
• Rewards you for checking in with badges, points and mayorships.
Mapping Out Your Local SEO: ……………….
Nathan O'Leary
Check In Deals Reward Customers For “Checking In”To Foursquare, Alerting TheCommunity They Are At YourLocation. (Always From A Mobile Device)
Mapping Out Your Local SEO: ……………….
Nathan O'Leary
Local Updates Are Promotional Feeds ThatAllow Businesses To Communicate With Their Customers (Claim Your Page to Unlock!)
Mapping Out Your Local SEO: ……………….
Nathan O'Leary
Examples of the types of specials offered for attracting new customers:
• Swarm Special—”If 30 people check in at once, get 25-cent wings.”• Friends Special—”Check in with 3 friends and get a free dessert.”• Flash Special—”The first 10 people who check in after 8pm get • 25% off their order.”• Newbie Special—”Get a free cupcake on your first check-in.”• Check-in Special—”Get a free appetizer when you check in.”
Examples of the types of specials offered to reward returning customers are:• Loyalty Special—”Get a free cookie every third check-in.”• Mayor Special—”Mayor gets 20% off their entire bill.”
Mapping Out Your Local SEO: ……………….
Nathan O'Leary
Mapping Out Your Local SEO: ……………….
Nathan O'Leary
Demographics
Mapping Out Your Local SEO: ……………….
Nathan O'Leary
Demographics
Download CSV file to show:
• Male/female• Age• How Many Check Ins• How Many Deals Viewed• How Many Deals Unlocked
Mapping Out Your Local SEO: ……
Nathan O'Leary
Why You Need Yelp
• Check In Deals• Yelp Tends to Favor Independent Businesses Over Chains • Every Star in a Review Leads to a 5-9% Jump in Revenues• Business Owners Can Dispute Reviews on Yelp• Apple Uses Yelp Maps To Display Locations• Yelp has more than 30 million reviews on its site and over78 million monthly visitors.• Every second, a consumer generated directions to or called a local business from a Yelp mobile app
Mapping Out Your Local SEO: Four
Nathan O'Leary
What Is Yelp?
• A web based community where users share experiences they have had worldwide.
• An online city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions locals in the know.
• Over 25 million people access Yelp's website each month,putting it in the top 100 of U.S. Internet web sites.
Mapping Out Your Local SEO: Four
Nathan O'Leary
What Is A Yelp Deal?
Yelp Has A Built In System To HelpLocal Businesses Promote And
Track The Effectiveness & ReachOf Their Promotion.
This Is Different Than A Yelp CheckIn.
Mapping Out Your Local SEO: Four
Nathan O'Leary
What Is A Yelp Check In Deal?
Yelp Has A Check In PromotionOption, Just Like Foursquare.
Customers Receive Offers ForChecking In.
Mapping Out Your Local SEO: Four
Nathan O'Leary
Yelp Metrics
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
What Is The Phonternet?
Nathan O'Leary
Cell Phone Industry ReportsPredicting More SmartphoneAnd Tablet Sales Than EVERBefore!
“The Experience And Apps OnA Phone Will Increasingly BeThe Things Consumers CareAbout Most.”
What Is The Phonternet?
Nathan O'Leary
Mobile Payment IndustryBooming!
What Is The Phonternet?
Nathan O'Leary
• Taking, Sending And Sharing Pictures
• Sharing Life Updates On The Go
• When you leave the house, do you frantically check yourpockets for your laptop?
• Do you sleep with your tower PC beside your pillow?
• IT departments are reporting more often than not that people are requesting and being granted tablets instead of laptops. Why? Because most of us only need a tablet.
Things Designed To Work From Mobile Devices
What Is The Phonternet?
Nathan O'Leary
• Shorter Emails
• Increased Frequency
• Sound Bytes
• Videos
• Audio
• Mobile Friendly Websites
• Think Mobile Advertising
What To Do About It?
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