location based services from hype to hyper
Post on 30-May-2015
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Location- Based Services
From Hype to Hyper
The Truth Is Location-Based Marketing isn’t new… its just become more
participative
Location Based Services: Social Hype to Socially Hyper
You don’t get 500 Million friends by using FourSquare
2.6m users of FourSquare = 78m Check-Ins
That’s approximately 30 check-ins per user…
The Facebook Social Check-In Equation
500m users of Facebook x 30 Check-Ins per user
= 15,000,000,000
So The Social Network sequel: You don’t get to 15 billion check-ins without making a few enemies…
Who is doing it.
Informa(on
Rewards
Product
Informa(on
Rewards
Product
Gowalla and NatGeo - Location Information
MTV VMAs- Location Information
Informa(on
Rewards
Product
Vida e Caffe - Location Rewards
Nike Grid London – Location Rewards
Informa(on
Rewards
Product
James Blunt Facebook Places Integration
Well done George.
Voucher Codes Increase
Rewarded Loyalty Increase
Location-Based Service Increase
PROVIDE A UTILITY
BEING BUSINESS EFFICIENT
Brand Usage will increase
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