long way to mobile revolution
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MOBILE WEB IST INTERNET, ABER ANDERS…
NÄHEFOR 91% OF THE POPULATION THE DEVICE IS ONLY AN ARM’s
LENGTH AWAY (24/7)
PERSÖNLICH 60% OF MARRIED PEOPLE WILL NOT SHARE THEIR MOBILE WITH SPOUSE
RELEVANT10% OF UNDER-25 YEAR-OLDS FIND IT OK TO TEXT WHILST HAVING SEX.
Source: Gartner, 2010; Morgan Stanley, 2007; Wired Magazine, 2006); Retrevo Gadgetology Report, 2010
SMARTPHONE STATT DUMBPHONE
0
1
2
3
4
5
6
Smartphone Users Dumbphone Users
Global Users (billions)
835 million
5,6 B
Source: Mary Meerer, Kleiner Perkins, Morgan Stanley Research Source: Statista, BITKOM
TROTZDEM KAUM WERBUNG
0
5
10
15
20
25
30
35
40
45
50
TV Print Web Radio Mobile
Ad Spend Per Media
Time Spent per Media
43%
40%
29%
6%
16%
22%
11%
9%
11%
23%
Source: VSS, Mary Meeker (KPCB), comScore, Alewa, Flurry Analytics
(US Data 2011)
SHOPPING
53%
41%
37%
35%
35%
30%
55%
43%
41%
0 20 40 60 80 100
Electronics
Books
Clothing
On PC/Desktop
On Smartphone
On the Tablet
Device Preference by Retail Category:
http://www.zmags.com/blog/new-research-report-meet-the-connected-consumer
ERLÖSE AUS MOBILE APPS
$0
$1
$2
$3
$4
$5
$6
$7
$8
$9
2008 2009 2010 2011
Total Revenue (billions)
Source: Mary Meeker, Kleiner Perkins, and BI Intelligence estimators
AUFMERKSAMKEITODER #FANSALLEINE HILFTKEINER MARKE
http://www.flickr.com/photos/oquendo/3667609023/sizes/l/in/photostream/
IHRE MARKEHIER ODER HIER
MOBILE ERÖFFNET EINE REIHE NEUER DIMENSIONEN FÜR DAS MARKETING:
Source: Picture by exxonvaldez on flickr
Reward Information
Social Emotional
Utility
LERNKURVE IM MOBILE MARKETING
AUFMERKSAMKEIT
ECHTER NUTZEN
MONEY
$
Mobile BusinessHeute
Mobile BusinessZiel
Reward Information
SocialEmotional
Utility
12% DER SMARTPHONE NUTZER VERWENDEN
LOCATION BASED SERVICES
Rund 65% der Nutzer wollenlokale Promotions oderInformationen!
THE METRICS:- 1.36 M DAILY ACTIVES
- HIGHEST TIME SPENT(HIGHER THAN FB)
- HIGHEST REFERRALS:
SOURCE: asdfasdfasdf
THE FUTURE OF THE WEB IS VISUAL, MUCH MORE THAN TEXT BASED AND MUCH MORE PERSONAL.
POST-SOCIAL =THE ME WEB
WARUM?MEHR SOCIAL GEHT NICHT
0
1
2
3
4
5
6
7
Hours spent per day
Hours spent per day
Source: Nielsen.com, Forrester Research
MACHT FACEBOOK EIGENTLICH DOOF?
Animierte Hirnregionbei sozialer Kognition
Source: FAZ Sonntagszeitung, 11.03.2012
Abgestorbene Gehirnzellenbei Alzheimer Patienten
• Launched 8 weeks ago
• #1 app in 79 countries
• 20+ million downloads
• $100,000+ of revenue per day
• 12+ million DAUs
• On March 8th, 3,000 drawings per second
• Today, more than 1 billion drawings per week
Sold to Zynga last week: +200m US$
Source: Business Insider Research, AppData.com (March 2012)
GAMING FOR HEALTH:
NIKE+ IPOD KEEPS TRACK OF FITNESS
ACHIEVEMENTS, COMPARES THEM WITH OTHERS AND
PROVIDES PERSONAL.
DELIVERS YOUR
PERSONAL METRICS
Source: http://www.s2h.com
THERE ARE OVER 1 BILLION COMPUTERS IN THE WORLD AND NEARLY 1 BILLION MOBILES. BUT A
100.000.000.000 THINGSRAFI HALDJIAN
Source: IDC, Gartner, The Real Life Social Network, Google (2010)
ENDE 2015
WERDEN 15 MRD. OBJEKTEMIT DEM INTERNET VERBUNDEN SEIN UND ÜBER 30% DES TRAFFICS GENERIERENSOURCES: IDG, GARTNER
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