looking at event data afp austin luncheon

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USING DATA TO DEVELOP FUNDRAISING EVENT STRATEGIES

Prepared for: AFP Austin Monthly Member Luncheon

By: Nancy Palo

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US ING DATA TO DE V E L OP F UNDRAIS ING E V E NT S T RAT E GIE S

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BENCHMARKS AND USER BEHAVIORS

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WHAT IS IN THE P2P BENCHMARK REPORT?

P2P Analysis Overview• 1,275 organizations & 28,000 events • Events from Jan 1, 2010 to Dec 31, 2011• TeamRaiser and FAF Platforms• Metrics listed in Median Values

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KEY FINDING:PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS

While number of emails sent were down, online fundraising was up! Participants are using truly multi-channel fundraisers.

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Email Mail

Social

Media

Other

MULTI-CHANNEL COMMUNICATIONS STRATEGY

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KEY FINDING: AVERAGE GIFT AMOUNT

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DONATION FORM STRATEGY

MAKE YOUR DONOR EXPERIENCE EASY

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KEY FINDING: RETURNING VS. NEW PARTICIPANTS

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Retention

Event Day

Post Event

Year Round

Segmented

RETENTION STRATEGY

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KEY FINDING: TEAM CAPTAINS OUTPERFORM IN EVERY CATEGORY

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TEAM CAPTAIN FOCUSED STRATEGIES

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THREE ONLINE BEHAVIORS THAT DRIVE REVENUE

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SELF DONATION

Behavior Fundraising Average

Non-Self Donor $69

Self Donor $508

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UPDATE PERSONAL PAGE

Behavior Fundraising Average

Page Not Updated

$31

Page Updated $205

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SEND EMAIL

Behavior Fundraising Average

0 Emails Sent $52

1-9 Emails Sent $231

10+ Emails Sent $541