looking at event data afp austin luncheon
DESCRIPTION
Using the 2012 P2P Benchmark Study we will look at how you can use data to develop event fundraising strategies.TRANSCRIPT
04/11/2023 Footer 1
USING DATA TO DEVELOP FUNDRAISING EVENT STRATEGIES
Prepared for: AFP Austin Monthly Member Luncheon
By: Nancy Palo
04/11/2023 Blackbaud Confidential 2
US ING DATA TO DE V E L OP F UNDRAIS ING E V E NT S T RAT E GIE S
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BENCHMARKS AND USER BEHAVIORS
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WHAT IS IN THE P2P BENCHMARK REPORT?
P2P Analysis Overview• 1,275 organizations & 28,000 events • Events from Jan 1, 2010 to Dec 31, 2011• TeamRaiser and FAF Platforms• Metrics listed in Median Values
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KEY FINDING:PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS
While number of emails sent were down, online fundraising was up! Participants are using truly multi-channel fundraisers.
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Email Mail
Social
Media
Other
MULTI-CHANNEL COMMUNICATIONS STRATEGY
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KEY FINDING: AVERAGE GIFT AMOUNT
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DONATION FORM STRATEGY
MAKE YOUR DONOR EXPERIENCE EASY
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KEY FINDING: RETURNING VS. NEW PARTICIPANTS
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Retention
Event Day
Post Event
Year Round
Segmented
RETENTION STRATEGY
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KEY FINDING: TEAM CAPTAINS OUTPERFORM IN EVERY CATEGORY
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TEAM CAPTAIN FOCUSED STRATEGIES
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THREE ONLINE BEHAVIORS THAT DRIVE REVENUE
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SELF DONATION
Behavior Fundraising Average
Non-Self Donor $69
Self Donor $508
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UPDATE PERSONAL PAGE
Behavior Fundraising Average
Page Not Updated
$31
Page Updated $205
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SEND EMAIL
Behavior Fundraising Average
0 Emails Sent $52
1-9 Emails Sent $231
10+ Emails Sent $541