looking at the numbers digital in 10 minuteslooking at the numbers – digital in 10 minutes berit...

LOOKING AT THE

NUMBERS –

DIGITAL IN 10 MINUTES BERIT BLOCK | SNR. MARKETING AND COMMUNICATIONS

MANAGER

14 November 2012

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2 © comScore, Inc. Proprietary.

Key Trend #1

ALWAYS ON

3 © comScore, Inc. Proprietary.

Key Trends:

The European Digital Day

Source: comScore MMX, Europe, June 2012, 15+

4 © comScore, Inc. Proprietary.

Key Trend #2

SOCIAL

5 © comScore, Inc. Proprietary.

Key Trends:

Digital Wouldn’t be the Same Without Social Media

Source: comScore MMX, Europe, June 2012, 15+

1 in 4 minutes is spent on

Social Networking

2 in 3 minutes on social networking

sites are spent on Facebook

1 in 7 minutes spent online

are spent on Facebook

Source: comScore MMX, Europe, May 2012, 15+

7 © comScore, Inc. Proprietary.

Social is Becoming More Visual

18x

Growth vs

2011

6.0 million

users

9x Growth

vs 2011

5.9 million

users

39x Growth vs 2011

22.1 million users

8 © comScore, Inc. Proprietary.

6,315

33,990

8,189

12,365

26,651

15,520

16,818

9,108

10,677

9,867

11,190

60,466

14,661

22,442

48,698

28,413

31,631

17,347

20,594

24,961

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000

health information

weather

credit cards

food, recipes, cooking tips

instant messaging

bank accounts

general reference

electronic payments

online retail

social networking check-in service

Top 10 Smartphone Categories by Growth

June 2012 June 2011

Key Trends:

Social Goes Mobile

Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June

2012, 13+

+153%

+93%

+90%

+88%

+83%

+83%

+81%

+79%

+78%

+77%

# U

niq

ue U

sers

(000)

% YoY

Growth

9 © comScore, Inc. Proprietary.

Key trend #3

MOBILE

10 © comScore, Inc. Proprietary.

Key Trends:

Smartphones – Would you Leave the House Without?

Googles’s….

* Source: comScore MobiLens, EU5, 3 month average ending September 2011 vs

September 2012, 13+

The penetration of smartphones

in EU5 grew from 40% in 2011 to

54% in September 2012

Google Goes for Gold: smartphone

platform market share grew from

26% in 2011 to 46% in 2012

11 © comScore, Inc. Proprietary.

Key Trends:

Small Screens Make a Big Impact

†Source: comScore Device Essentials, Europe, June 2012

12 © comScore, Inc. Proprietary.

Key Trends:

Tablets a Phenomenon

* Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June

2012, 13+

7.6%

14.1%

June 2011 June 2012

Percentage of Smartphone Audience also Owning a Tablet

13 © comScore, Inc. Proprietary.

Key trend #4

SHOPPING

14 © comScore, Inc. Proprietary.

Quick facts:

• 314.5 Million Europeans Visited Retail Sites

• 8% Year on Year Growth

• 1 in 3 European Online Shoppers Visit Amazon

Key Trends:

Shopping Online is ‘Normal’

17.1 million European smartphone

shoppers

Source: comScore MMX, Europe, September 2012, 15+

comScore MobiLens EU5, 3 month average ending September 2012, 13+

15 © comScore, Inc. Proprietary.

Key Trends:

Smart(phone) Shopping

Source: comScore, MobiLens, EU5, 3 month average ending June 2012, 13+

10.9%

12.9%

13.2%

13.4%

15.0%

15.8%

19.2%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

Checked product availability

Purchased goods or services

Found coupons or deals

Made shopping lists

Researched product features

Compared product prices

Found store location

% of all Smartphone Owners

Shopping Activities with Smartphone

16 © comScore, Inc. Proprietary.

Key Trends:

Mobile Commerce is Getting Serious

8.6%

36.4%

32.3%

12.9%

8.1%

1.6%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

Less than 20€

21€ - 100€

101€ - 300€

301€ - 500€

501€ - 1000€

More than 1000€

% Made Purchase with Smartphone

Source: comScore MobiLens, EU4, 3 month average ending June 2012, 13+

*Changing Habits

*Social

*Mobile

*Shopping

Thank you

BERIT BLOCK bblock@comscore.com www.comscore.com

@comScoreEMEA

In Stockholm: GERBEN BOOT (gboot@comscore.com)