lori jacobwith aafcp breakout sharing your mission powerfully july_2011

Sharing Your Mission Powerfully

July 22, 2011

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Who is here?

Lori L. Jacobwith

• Nearly 25 years as a communication strategist & fundraising coach

• Measurable: $120 million in last 11 years.

• Impact: My work creates environments where people find ease and joy generating support for their mission.

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What we’ll cover today

What are your biggest

communication challenges?

Getting Past The Past

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How can you stand out?

• Telling Your Story - Intro

• Asking – Take Action

• Maximize Relationships – Stay Relevant

• Managing Data

The Secret to Fundraising:

Clear, Bold Communication

Communication

46% of supporters stop supporting for reasons connected

to “a failure to communicate.”

~ Penelope Burk & Cygnus Applied Research

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Storytelling: Primary way of learning

Andy Goodman

Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications.

Storytelling

http://video.google.com/videoplay?docid=-289257716014946841#

Lori’s Storytelling Criteria

• Tell a story about an actual person or family, using name/age/descriptors so your listener can visualize.

• Use words that emotionally connect the listener to your work and the person you’re speaking about. No jargon.

• Tells the listener about YOUR work and how it makes a difference in the life of a real person.

• The story must be short – 2 minutes or less.

• What was life like before…

• What happened?

• What is life like now?

Storytelling Format

Storytelling

In teams of two:

• Tell your story.

• Receive coaching & feedback.

• Switch and 2nd person tell story.

Support moves toward boldness

and clarity of communication

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Clear, Bold Communication

Six Word Stories

Six Word Stories

Storytelling: Less is More

Lori’s:

Tells powerful stories to raise millions.

Worry is not a fundraising strategy.

Community service org helping vets:

War damaged Jim. We restored him.

Hemmingway:

Baby shoes. Never worn. For sale.

Yours?

Create & tell a six word story

Sharing Your Mission Powerfully

“Give people a fact or an idea and you enlighten their minds; tell them a story and you touch their souls.”

~ Hasidic Proverb

Storytelling

Support comes from deep, profound, relatedness.

• What’s Working?

• What’s Missing?

• Share a story that causes people to feel & take action

• Listen

Communication

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It is our choices Harry, that show us who we really are, far more than our abilities.

Share:

One thing you learned

One thing you’ll do differently

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Resources & Links

Why Storytelling is Essential for Business Leaders by Chris Grahams, November 9, 2010 http://features.blogs.fortune.cnn.com/2010/11/09/why-storytelling-is-essential-for-business-leaders/

The Rise of the Corporate Transmedia Storyteller by Steve Rubel, Oct. 12, 2010 http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel

Andy Goodman Keynote Address: Story as Best Practice: 2006 http://video.google.com/videoplay?docid=-289257716014946841# http://www.thegoodmancenter.com/

Digital Storytelling From Soup to Nuts Social Brite Tutorial July 21, 2010 http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/

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Blog and monthly e-Newsletter

Membership – special offer

Key Note & Breakout Sessions

Customized Fundraising Action Planning Sessions

Connecting with Lori

lori@LoriJacobwith.com

www.LoriJacobwith.com

952- 949-2105

http://twitter.com/LJacobwith

Lori Jacobwith

Thank you!