lorna nightingale - 'persona marketing' to fuel revenue growth strategy (#execln event)

Persona Marketing to Fuel Revenue Growth

Lorna Nightingale – Head of Marketing

Improve Online Experience

ElevateBrand Awareness

Social MediaEngagement

Industry Sales Team

People Buy Software….

Persona Marketing makes the software relevant across all sectors.

We talk about the technology capabilities and the business value

Talk MY Language…

People Buy Software Persona Marketing makes it relevant

Lighting Up The Enterprise

3. Multi Channel Execution

1. Value Proposition

2. Content Alignment

2. LDR Qualification

1. Marketing Campaigns

3. Sales Close

Persona marketing opens more doors. 192New Customers. Increased conversion of 68% via marketing = 11 Per Month

Focus on what

Technology