lost for words: why most brands fail the blindfold test
Post on 14-Apr-2017
266 Views
Preview:
TRANSCRIPT
LOST FOR WORDS: WHY MOST BRANDS FAIL THE BLINDFOLD TEST.
STRIP AWAY THE LOGOS, COLOUR PALETTES, FONTS AND GRAPHIC DESIGN FRIPPERIES FROM ANY BRAND AND WHAT ARE YOU LEFT WITH?
WORDS, WORDS, WORDS.
…YET MOST PEOPLE CAN’T SPOT INDIVIDUAL BRANDS IN THE SAME SECTOR FROM WORDS ALONE. EVEN SOME OF THE BEST-LOVED BRANDS IN THE WORLD FAILED TO MUSTER A FLICKER OF RECOGNITION.
52% OUR VERBAL IDENTITY QUIZ SAW AN
MEANING THAT ONLY HALF OF THE BRANDS
AVERAGE SCORE OF
SHOWN WERE RECOGNISED.
JUST DO IT, DIDN’T
EVEN THE UBIQUITOUS, WORLD-BEATING MIGHT OF NIKE CAUSED CONFUSION AND
CONSTERNATION, WITH FEWER THAN HALF OF RESPONDENTS SPOTTING THE BRAND
AMONGST ITS COMPETITORS
START A MEANINGFUL CONVERSATION
THAT’S WHY WE BELIEVE A POWERFUL VERBAL IDENTITY IS SO IMPORTANT, ESPECIALLY IN A WORLD WHERE BRANDS FIND THEMSELVES RELYING SOLELY ON WORDS MORE AND MORE ONLINE AND IN SOCIAL MEDIA. THE STORIES YOUR BRAND TELLS AND THE WAY IT TELLS THEM CAN MEAN THE DIFFERENCE BETWEEN STARTING A MEANINGFUL CONVERSATION WITH YOUR AUDIENCE OR A TUMBLEWEED MOMENT.
SEE OUR TOP TIPS FOR CREATING A POWERFUL VERBAL IDENTITY HERE HAVE A CRACK AT THE VERBAL IDENTITY QUIZ HERE
NEED TO KNOW MORE?
top related