LOST FOR WORDS: WHY MOST BRANDS FAIL THE BLINDFOLD TEST.

STRIP AWAY THE LOGOS, COLOUR PALETTES, FONTS AND GRAPHIC DESIGN FRIPPERIES FROM ANY BRAND AND WHAT ARE YOU LEFT WITH?

WORDS, WORDS,  WORDS.  

…YET MOST PEOPLE CAN’T SPOT INDIVIDUAL BRANDS IN THE SAME SECTOR FROM WORDS ALONE. EVEN SOME OF THE BEST-LOVED BRANDS IN THE WORLD FAILED TO MUSTER A FLICKER OF RECOGNITION.

SOARING SUCCESS  

A  

52% OUR VERBAL IDENTITY QUIZ SAW AN

MEANING THAT ONLY HALF OF THE BRANDS

AVERAGE SCORE OF

SHOWN WERE RECOGNISED.

68% VIRGIN ATLANTIC PIPPED

RECOGNITION.

COCA COLA TO THE POST WITH

KPMG & BENTLEY WERE AMONGST THE BEST-  KNOWN BUT LEAST RECOGNISED, AT THE  

BOTTOM OF THE TABLE  

JUST DO IT, DIDN’T

EVEN THE UBIQUITOUS, WORLD-BEATING  MIGHT OF NIKE CAUSED CONFUSION AND  

CONSTERNATION, WITH FEWER THAN HALF OF  RESPONDENTS SPOTTING THE BRAND  

AMONGST ITS COMPETITORS  

START A MEANINGFUL  CONVERSATION  

THAT’S WHY WE BELIEVE A POWERFUL VERBAL IDENTITY IS SO IMPORTANT, ESPECIALLY IN A WORLD WHERE BRANDS FIND THEMSELVES RELYING SOLELY ON WORDS MORE AND MORE ONLINE AND IN SOCIAL MEDIA. THE STORIES YOUR BRAND TELLS AND THE WAY IT TELLS THEM CAN MEAN THE DIFFERENCE BETWEEN STARTING A MEANINGFUL CONVERSATION WITH YOUR AUDIENCE OR A TUMBLEWEED MOMENT.

SEE OUR TOP TIPS FOR CREATING A POWERFUL VERBAL IDENTITY HERE HAVE A CRACK AT THE VERBAL IDENTITY QUIZ HERE

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