loyalty marketing for facial plastic surgery patients in a digital age

Patient Loyalty in the Digital Age

Trend #1 Internal Marketing, Social Media and Search Engine

Marketing are Merging

When Done Right . . .

. . . The Whole IS Greater Than The Sum Of Its Parts!

Social Media Users by Age

Social Media Users by Age

The Senior Social Media Gap IS Narrowing . . . . . . Boomers Are Socializing!

Checking Email and Texting Are Key Activities on Mobile

Breast augmentationPeelFillersBotoxMommy MakeoverFraxelSkin TighteningFat TransferFaceliftCO2 Peel

Peels Start EarlierFillers Every YearBotox Every 4 MonthsBrazilian Buttock Lift Chin LiposuctionFraxelPost-Summer FotoFacialsSkin TighteningCoolsculptingFat TransfersFacelifts Start at 55 Necklifts every 8 years to age 85Etc., etc., etc.

Peels Start EarlierFillers Every YearBotox Every 4 MonthsBrazilian Buttock Lift Chin LiposuctionFraxelPost-Summer FotoFacialsSkin TighteningCoolsculptingFat TransfersFacelifts Start at 55 Necklifts every 8 years to age 85Etc., etc., etc.

Social Media and Medical Services

Trend # 3 – We’ve entered the era of Infinite Media

Loyalty Is Basic

Tips To Engage Your Patient Community

• All About Attitude• Power of Asking – Empower Your Patient• Respond To All – Especially Positive Posts!• Make it easy/convenient• Links to surveys, review websites, blog, etc.• Social Invitation• Post/Publish great content/materials/videos• Become an “Authority”• Nurturing Campaign- Email, Social Media, Events,

Promotions, Education, Personalize and Segment• Starts with your patients!!

Joyce SunilaPractice Helpers

joyce@practicehelpers.com760-568-0500

Bill FukuiPage1Solutions

billf@page1solutions.com800-368-9910