luxas maixner on socialbakers

How to Analyze and Engage Users in Social Media?

DIGGIT Konferenca Ljubljana, May 11th Lukas Maixner

If everyone else is doing it, it may not be safe but it’s probably fun.

Why Social?

Why Bother?

#1: Communities

#2: Campaigns

#3: Data & CRM

Facebook is Growing Bigger

Facebook is Growing Older

Globally…

… and Locally! 687 000 Facebook users  Penetra3on to popula3on •  Total:  34 % •  Online:  53 %   Current demography •  31 % users aged 25 – 34 •  26 % users aged 18 – 24 •  16%  users aged 35 – 44 

Top Brands in Slovenia

•  Founded in 2008 as Social Media Agency  

•  Team of 110 people, Launched Socialbakers plaIorm 2009 

•  Offices in Prague, Munich, London and San Francisco 

•  350,000 marketers across 60+ countries, every conOnent 

•  Facebook Preferred MarkeOng Developer 

“We are a ‘customer developed’ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept telling us the metrics they wanted to see.”

October 31, 2011

…And that’s why we jumped in!

So that’s why… But How?

Get the Data

The #1 go to place for marketers to find social statistics.

1 View in Context

The #1 platform of choice by hundreds of marketers to compare engagement on Facebook, Twitter

2 Build Engagement

Build meaningful social media campaigns that make impact

3

3 Steps in Social Media

.

Your brand

Exploring the universe

Does Size Matter?

Who Are Your Superfans?

Are You REALLY Consumer Oriented?

When to Publish? What Content?

What Metrics to Watch?

From Monitoring to Engagement

Give Them Something Real!

750 000  unique ac3ve users 

300 000  within the first 4 days 

170 000  1 000 000  page Likes in one month 

Let Them Be Creative!

400 000 unique ac3ve users 

780 000 unique designs 

Reached 34,8 % of all relevant Facebook users 

Sell Them While They’re Having Fun!

90 000  ac3vely engaged users  

>1 million  passively reached users 

1 700 real test rides scheduled for PEUGEOT 

95% responded to quiz 

1.  Choose the right metrics  = Understand success in social media 

2.  Build great content  = Build your community 

3.  Be both proacOve and reacOve  = Manage your community 

4.  Engage users with campaigns  = Reach your goals (whatever they are) 

Summary

Interested in more? Meet me now or feel free to connect!

Lukas Maixner lukas@socialbakers.com www.socialbakers.com