luxury travel agency
Post on 09-Feb-2017
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www.evomantra.com
Not just grow your business, Evolve!
LUXURY TRAVEL LUXURY TRAVEL
THE CLIENTRenowned Travel Agency which o�ers Luxury travel experience to its guests and gives the opportunity to explore fabled destinations providing a glimpse of rich cultural heritage of Incredible India.
Clients Requirement
TARGET MARKET
1) Drive maximum amount of tra�c and sales.
2) Improvement in Business keyword Rankings.
3) Increase targeted audiences outside India.
4) Building brand awareness in Search Engines with qualitative backlinks.
5) Set and Manage Content Strategy for Travel.
6) Boost Marketing Strategies and e�orts to build brand name.
PLAN OF ACTIONCreated audience focused content through insight, analysis and how to style con-tent.
THE RESULTSStarted this project in June, 2015 and since then we have achieved a signi�cant results due to consistent marketing e�orts. Tra�c has grown up steadily due to the quality con-tent which leads to quality audience.
Then leveraged the content to converse with our audience across Quora, twitter and facebook thereby attracting huge interest which resulted in increased engage-ment over social media channels.
For Social Media, we developed many new campaigns targeting di�erent countries which resulted in increase clicks, page likes, impression and reach.
Focused on following as many relevant groups and communities as possible to grow our organic reach potential.
O� site content marketing strategy which helped in build awareness and keyword rankings.
Focused on including main keywords across website content, Urls and internal linking.
For paid media we optimised for location and device which resulted in increase sales and revenue and lower CPV.
JUNE 2015
AUGUST 2016
CURRENT RANKINGS
Keywords
Royal Train journeys
International Luxury Trains
Leading Luxury Train
Luxury Palace on Wheels
Heritage of India
Asia Leading Luxury Train
World’s Leading Luxury Train
World’s Leading Train
NA
NA
20
40
30
20
40
20
6
9
2
10
10
5
6
2
May 05 2015 30th June, 2016
CTR
78.45
JUNE 2016 JULY 2016
SEARCH TRAFFIC
CLICK
47.23
JUNE 2016 JULY 2016
YOUTUBE TRAFFIC
VIEWS
134.45
JUNE 2016 JULY 2016
CPV
28.63
JUNE 2016 JULY 2016
TOTAL TRAFFIC
14%
2014-2015 2015-2016
ORGANIC TRAFFIC
52.5%
2014-2015 2015-2016
VISITORS
12%
24.5%
NEW VISITORS RETURNING VISITORS
PAID CAMPAIGN
PAGE LIKES
58.35%
WEBSITE CLICKS
87.79%
2014-2015 2015-2016 2014-2015 2015-2016
ORGANIC
REACH
41%
IMPRESSION
94.9%
2014-2015 2015-2016 2014-2015 2015-2016
CONVERSION RATE
9.2%
SOCIAL ENGAGEMENT
75.9%
2014-2015 2015-2016 2014-2015 2015-2016
58.35%
PAGE LIKES
87.79%
WEBSITE CLICKS
2014-2015 2015-2016 2014-2015 2015-2016
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