m arketing s ecrets to d ouble y our d atabase tracy l. drumm, if marketing
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MARKETING SECRETS TO DOUBLE YOUR DATABASE
Tracy L. Drumm, If Marketing
Copyright © 2009 If Marketing
When we hear external,
people think advertising
Copyright © 2009 If Marketing
Slippery Slope…
Copyright © 2009 If Marketing
Not about spending a lot,
it’s about “getting your hands dirty” and thinking
creatively
Copyright © 2009 If Marketing
Power In Numbers
Copyright © 2009 If Marketing
Top of the Tower
Copyright © 2009 If Marketing
Split an ad
Copyright © 2009 If Marketing
Share a mailer
Copyright © 2009 If Marketing
Increase Readershipnewsletter: before you
throw away, share with a friend (be
green).
Copyright © 2009 If Marketing
Spread the Word: Remarkable experiences
are remarked about
Copyright © 2009 If Marketing
Referral Station:Cards for lips, cheeks,
Botox, laser, etc.
Copyright © 2009 If Marketing
Staff Referral Cards:VIP Introduction
Copyright © 2009 If Marketing
Recovery Care Kits:Turning a negative into a positive
Copyright © 2009 If Marketing
Industry Referral Cards:Bring to salons, life coaches,
etc.
Copyright © 2009 If Marketing
Occupation of the MonthExample: Special for Real
Estate Agents only and mail to
agencies.
Copyright © 2009 If Marketing
Open house once a month for businesses on the floor
Copyright © 2009 If Marketing
Birthday CardsHappy Birthday to you AND a
Friend
Copyright © 2009 If Marketing
Girlfriend’s DayEmail blast to the database inviting them to bring a friend to the practice and have
an appointment together. Make it an experience.
Copyright © 2009 If Marketing
Do you sell gift cards?If so, sweeten the deal.
Copyright © 2009 If Marketing
Be Neighborly!
Copyright © 2009 If Marketing
Brochure Swap
Copyright © 2009 If Marketing
Table Trade
Copyright © 2009 If Marketing
Referral Coins
Copyright © 2009 If Marketing
Packages for Bridal Store
Copyright © 2009 If Marketing
Events
Copyright © 2009 If Marketing
You invite the audience, we’ll bring food, beverages
and the topic
Copyright © 2009 If Marketing
La Perla
Copyright © 2009 If Marketing
Victoria’s Secret
Copyright © 2009 If Marketing
Vosges
Copyright © 2009 If Marketing
Lord & Taylor
Copyright © 2009 If Marketing
Hair Extravaganza
Copyright © 2009 If Marketing
Speak at Various Associations
Copyright © 2009 If Marketing
Concierge
Copyright © 2009 If Marketing
Cosmetology
Copyright © 2009 If Marketing
Illinois Nursing
Copyright © 2009 If Marketing
Don’t Sell, Tell
Copyright © 2009 If Marketing
Patient Profile
Copyright © 2009 If Marketing
Quick Recap from Last Year
Copyright © 2009 If Marketing
The new low budget production
Copyright © 2009 If Marketing
Tell them what you want
Copyright © 2009 If Marketing
Footsteps
Copyright © 2009 If Marketing
Make it interactive - Latisse
Copyright © 2009 If Marketing
Call Katie on the Newsletter
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