make it digital - a digital enterprise programme for neet's

Report written by Kathryn Woolf Sea Communications 2012

Make It Digital

Sea Communications 2012

How can we help young people create a better future through digital?

Sea Communications 2012

Aims & objectives

“The internet has revolutionised the way

young people communicate. Most teenagers

are already using social networking sites

such as Facebook to connect with friends,

but how many understand the true value of

the internet for employment opportunities,

skills and education? This is where Make It

Digital can help”

Kathryn Woolf – Director of Sea

Sea Communications 2012

Giving young people a voice

Learning technical & creative skills

Sea Communications 2012

Focusing on the individual

Sea Communications 2012

Creating brighter futures

"Sea have helped me think differently about my

future. It has been a good experience working in

a creative working environment and I have

enjoyed learning more about digital media

production. My film explores the issue around the

stigma associated with apprenticeships - many

people think that apprenticeships are for the

under achievers at school but University isn't for

everyone. I wanted to know what other people

thought about this and used my film as a

research project. Sea have now offered me some

work experience with them so that I can work on

real creative digital design briefs and think

about whether I want to go into a career in the

creative industry"

Aidan Bolton - age 18

Sea Communications 2012

Digital progressions

Sharing progress

Volunteering / Internships

Sea Communications 2012

Insights

None of the young people knew exactly what they

wanted to do.

Many suffered from lack of confidence in expressing

themselves and their ideas.

Most lacked motivation.

All lacked direction.

Most lacked important qualities such as time keeping;

one student always turned up half an hour late another

almost two hours early.

They didn’t know what qualities, skills they had/

didn’t have.

They all felt that they didn’t have enough experience

Sea Communications 2012

Challenges

Sea Communications 2012

Next steps for Make It Digital

How can we create more employment and

skills development opportunities from Make

It Digital? (progressions)

Create a Make It Digital Studio

How could it work?

What would they achieve?

What do the young people think about the idea?

Sea Communications 2012

Project Notes