make money from day 1: proven marketing strategies for success

Presented By:

Casey Meraz.

January 29, 2015

MAKE MONEY

FROM DAY 1:PROVEN MARKETINGSTRATEGIES FOR SUCCESS

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CASEY MERAZFOUNDER OF ETHICAL SEO CONSULTING

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Author Contributor Founder

SEO On The RadioDenver Radio Show

@CaseyMeraz

+ 5 Other Companies

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Straight to the point:

• Become irreplaceable• Be a leader• Set yourself apart• Become visible

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After Graduation:

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REAL TALK:

Average Student Debt After Graduatingis around $200,000

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At 3 Meals a Day

That’s 56 years worth of Tofu meals

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Intrapreneur vs. Entrepreneur

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The Highest PayingCompanies Look

For The Best Talent

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MARKETING ISESSENTIAL

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WHAT ARE YOUR PLANS AFTER GRADUATION?

9% Additional Learning

14% Residences

26% Private Practice

50% Group Practice

ACCORDING TO THE SCHOOL13

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HOW ARE POTENTIALPATIENTS FINDING

NATUROPATHICPHYSICIANS?

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Doctor Referral

Reputation

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Or Maybe By…

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TODAY WE’RE GOINGTO FOCUS ON

INBOUND MARKETING

WHAT IS INBOUND MARKETING?22

@CaseyMeraz

INSTEAD OF THIS….23

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IF PEOPLE AREARE LOOKING

FOR YOU

THEY CAN FIND YOU

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@CaseyMeraz

BUT ALL OF THISIS USELESS IF

NOBODY’S LOOKINGFOR YOU

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@CaseyMeraz

ARE PEOPLE LOOKING?26

@CaseyMeraz

HECK YES THEY ARE!27

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Where are they searching?28

@CaseyMeraz

This is where29

@CaseyMeraz

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@CaseyMeraz

3 Types of Results On This Page

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@CaseyMeraz

Paid AD

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@CaseyMeraz

Organic Listing (Free)

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@CaseyMeraz

Local Listing (Free)

COOL.SO

NOWWHAT?

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@CaseyMeraz

LETS PUT A STRATEGYIN PLACE

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@CaseyMeraz

THINGS YOUCAN DO

NOW & LATER

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@CaseyMeraz

FOCUS AREA 1

ONLINE DIRECTORIES

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@CaseyMeraz

GOAL: Get listed where potential patients

might be looking for you

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@CaseyMeraz

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@CaseyMeraz

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@CaseyMeraz

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@CaseyMeraz

"naturopathic"+"Find a doctor"

NERD TALK

If you put this search into Google you are telling it to displayOnly the results that include both the word Doctor and the

Words in sequence “Find a doctor”

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@CaseyMeraz

"naturopathic"+"Find a doctor"

NERD TALK

If you put this search into Google you are telling it to displayOnly the results that include both the word Doctor and the

Words in sequence “Find a doctor”

FOCUS AREA 2

If You’re Starting (or in) a Practice. Get On Local.

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@CaseyMeraz

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@CaseyMeraz

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@CaseyMeraz

If you have a BUSINESS you can get one here:

http://Google.com/MyBusiness

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@CaseyMeraz

If You Already Have A Listing want to rankhigher,

Read my Guide

FOCUS AREA 3

REPUTATION

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@CaseyMeraz

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@CaseyMeraz

You Need to Build Your BrandThe Time is Now

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@CaseyMeraz

Whether You’re LookingTo Get More Clients or

Get a Job, People are GooglingYou

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@CaseyMeraz

Google Search: Samantha Meraz

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@CaseyMeraz

Less than ideal…

Keep in mind you might not be the only one with your name.

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@CaseyMeraz

How Can You Control Your Brand?

1. Claim your social profiles. Focus on1. Google Plus2. Facebook3. Twitter4. LinkedIn

2. Fill them out completely1. Use your real name2. Fill out the bio section

3. Search yourself and click on the results.Fix negative issues.

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@CaseyMeraz

Recruiters Look Here

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@CaseyMeraz

Optimize Your Profile

• Seek EndorsementsAdd Achievements

• Complete Your Profile• Post links to your blog articles• Contribute in communities

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@CaseyMeraz

Start a Website

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@CaseyMeraz

Then Build a Website

If You’re Tech Savvy

If You’re Not

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@CaseyMeraz

Sweet, I built a site. Now What?Add some content of course!

Have a purpose

Be professional

Be controversial

Have a voice

Write about a passion

FOCUS AREA 4

REPUTATION VIA REVIEWS & MENTIONS

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@CaseyMeraz

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Sign up for HARO

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@CaseyMeraz

You Will Get Daily Emails

• Respond to relevant inquiries• Include a link to your website• Get free publicity if they pick you

• www.HelpAReporter.com

Using these approaches you will

• Become irreplaceable

• Be a leader

• Set yourself apart

• Become visible

CASEY MERAZThanks for being here. You can find me here:

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Author Contributor Founder

SEO On The RadioDenver Radio Show

@CaseyMeraz

+ 5 Other Companies