make money from day 1: proven marketing strategies for success
TRANSCRIPT
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Presented By:
Casey Meraz.
January 29, 2015
MAKE MONEY
FROM DAY 1:PROVEN MARKETINGSTRATEGIES FOR SUCCESS
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CASEY MERAZFOUNDER OF ETHICAL SEO CONSULTING
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Author Contributor Founder
SEO On The RadioDenver Radio Show
@CaseyMeraz
+ 5 Other Companies
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Straight to the point:
• Become irreplaceable• Be a leader• Set yourself apart• Become visible
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After Graduation:
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REAL TALK:
Average Student Debt After Graduatingis around $200,000
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At 3 Meals a Day
That’s 56 years worth of Tofu meals
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Intrapreneur vs. Entrepreneur
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The Highest PayingCompanies Look
For The Best Talent
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MARKETING ISESSENTIAL
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WHAT ARE YOUR PLANS AFTER GRADUATION?
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9% Additional Learning
14% Residences
26% Private Practice
50% Group Practice
ACCORDING TO THE SCHOOL13
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HOW ARE POTENTIALPATIENTS FINDING
NATUROPATHICPHYSICIANS?
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Doctor Referral
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Reputation
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Or Maybe By…
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TODAY WE’RE GOINGTO FOCUS ON
INBOUND MARKETING
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WHAT IS INBOUND MARKETING?22
@CaseyMeraz
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INSTEAD OF THIS….23
@CaseyMeraz
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IF PEOPLE AREARE LOOKING
FOR YOU
THEY CAN FIND YOU
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@CaseyMeraz
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BUT ALL OF THISIS USELESS IF
NOBODY’S LOOKINGFOR YOU
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@CaseyMeraz
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ARE PEOPLE LOOKING?26
@CaseyMeraz
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HECK YES THEY ARE!27
@CaseyMeraz
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Where are they searching?28
@CaseyMeraz
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This is where29
@CaseyMeraz
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@CaseyMeraz
3 Types of Results On This Page
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@CaseyMeraz
Paid AD
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@CaseyMeraz
Organic Listing (Free)
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@CaseyMeraz
Local Listing (Free)
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COOL.SO
NOWWHAT?
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@CaseyMeraz
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LETS PUT A STRATEGYIN PLACE
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@CaseyMeraz
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THINGS YOUCAN DO
NOW & LATER
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@CaseyMeraz
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FOCUS AREA 1
ONLINE DIRECTORIES
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@CaseyMeraz
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GOAL: Get listed where potential patients
might be looking for you
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@CaseyMeraz
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@CaseyMeraz
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@CaseyMeraz
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@CaseyMeraz
"naturopathic"+"Find a doctor"
NERD TALK
If you put this search into Google you are telling it to displayOnly the results that include both the word Doctor and the
Words in sequence “Find a doctor”
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@CaseyMeraz
"naturopathic"+"Find a doctor"
NERD TALK
If you put this search into Google you are telling it to displayOnly the results that include both the word Doctor and the
Words in sequence “Find a doctor”
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FOCUS AREA 2
If You’re Starting (or in) a Practice. Get On Local.
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@CaseyMeraz
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@CaseyMeraz
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@CaseyMeraz
If you have a BUSINESS you can get one here:
http://Google.com/MyBusiness
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@CaseyMeraz
If You Already Have A Listing want to rankhigher,
Read my Guide
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FOCUS AREA 3
REPUTATION
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@CaseyMeraz
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@CaseyMeraz
You Need to Build Your BrandThe Time is Now
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@CaseyMeraz
Whether You’re LookingTo Get More Clients or
Get a Job, People are GooglingYou
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@CaseyMeraz
Google Search: Samantha Meraz
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@CaseyMeraz
Less than ideal…
Keep in mind you might not be the only one with your name.
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@CaseyMeraz
How Can You Control Your Brand?
1. Claim your social profiles. Focus on1. Google Plus2. Facebook3. Twitter4. LinkedIn
2. Fill them out completely1. Use your real name2. Fill out the bio section
3. Search yourself and click on the results.Fix negative issues.
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@CaseyMeraz
Recruiters Look Here
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@CaseyMeraz
Optimize Your Profile
• Seek EndorsementsAdd Achievements
• Complete Your Profile• Post links to your blog articles• Contribute in communities
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@CaseyMeraz
Start a Website
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@CaseyMeraz
Then Build a Website
If You’re Tech Savvy
If You’re Not
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@CaseyMeraz
Sweet, I built a site. Now What?Add some content of course!
Have a purpose
Be professional
Be controversial
Have a voice
Write about a passion
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FOCUS AREA 4
REPUTATION VIA REVIEWS & MENTIONS
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@CaseyMeraz
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@CaseyMeraz
Sign up for HARO
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@CaseyMeraz
You Will Get Daily Emails
• Respond to relevant inquiries• Include a link to your website• Get free publicity if they pick you
• www.HelpAReporter.com
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Using these approaches you will
• Become irreplaceable
• Be a leader
• Set yourself apart
• Become visible
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CASEY MERAZThanks for being here. You can find me here:
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Author Contributor Founder
SEO On The RadioDenver Radio Show
@CaseyMeraz
+ 5 Other Companies