make mystyle, your style · • thousands of design possibilities • rx, frame and fitting refine...
Post on 18-Aug-2020
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Make MyStyle, Your Style
Style, it’s…• ideas, images and emotions• dos and don’ts, taking chances and
being visible, choices• personal• current and/or youthful, plain to glam• bold to subtle• associated with clothing, cars or homes• almost always visible• personal
Is It Design or Style?
We dispense progressives everyday
• Make recommendations based on questions asked
• Some have been personalized with tilt, vertex and wrap
• Always ask about previous lens satisfaction
• Always ask lifestyle questions
Is It Design or Style?
Do we?
Would we benefit from some rigor?
• Use a combination of science
• And patient feedback
• Every time
• Computer analyze the results
• Make a lens into the patient’s personal style
Introducing Personalized Progressive Lenses
• Combines 4 elements in creating the lens– Prescription– Frame and fitting details– Previous eyewear impressions– Lifestyle requirements
• Manufactured – Integrated Double Surface technology– 2 new surfaces each time can remove
limitations encountered in older techniques
Combination of Technology and Intelligence
For the first time• Formal online questionnaire
– Daily vision tasks– Impressions of previous lenses
worn– Combines prescription, frame
and fitting– Compares results with database
of thousand of other wearer responses
• Results in lens Style
State of the Art Software
• What does it do?– Validates a virtual design with
preference data– Uses an online system called iDentifier
– Reviews critical tasks– Adds subjective impressions
of previous lens– Asks a series of lifestyle
questions
Starting with Rx… and Frame Measurements
Starting with Rx… and Frame Measurements
Measurements
Step back for a minute• Personalized• Or default?
Previous Lens, Satisfaction and Prescription
LifeStyle Requirements
Personal Vision Profile
• Results in an analysis of objective and subjective data
• Differentiates the practice• A planned approach• Analogous to bespoke
clothes, personalizing your iPad
• Online availability– Adds to the hi-tech– Always ready
No Limitations of Design
Standard progressives• 144 = 6 base curves, 12 add
powers, rights and leftsFreeform• Thousands of design possibilities• Rx, frame and fitting refine options• Patient expectations and priorities
finalize style
No Limitations of Design
Personalization
The more and better the data, the higher the degree of personalization
The better the design performs
The bigger the smile…
Personalization• Customized, individualized and
personalized • are offered in many product
categories• From a small personal touch…• To an elaborate pick & mix• To completely custom made!
MyStyle SignatureMyStyle Signature lenses offer you
the highest degree of personalization
Satisfied patients
Creating these lenses according to theirpersonal needs and requirementsSignature
A Tiered Approach
Lens Category Opportunity Design Fitting Information
Personalized
Most personalized, patient input into design. Best available
Integrated front and back surface design
Standard PAL, fame, Wrap, Tilt, Vertex, Patient Input
Fully CustomizedPerfect for the difficult RX or Patient
Integrated front and back surface design
Frame, standard PAL, optional reading distance
CustomizedDramatic improvement for all PAL wearers
Standardized free form from, customized free form back.
Frame, standard PAL
Optimized
Improved performance of conventional designs
Standard PAL from optimized free form back
Standard PAL
Who Would Want MyStyle
WHO WOULDN’T?
• Everyday patient, every day
• “Same design” every time is not best practices
• Exclusivity; this product cannot be found on-line or in retail chains
Questions?
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