making banking fun
Post on 15-Feb-2017
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Making Banking Fun
• Average savings at retirement $130,000, • Household debt at record levels: 18 months of annual income• Australians owe a $48.9 billion in credit card debt
All of this depends on a business model shift
Apply for Loan
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Bank definition of success
Customer definition of success
• Where do you place success?• Where do your KPIs see success?• Where do your team’s KPI’s see success?
Customer Centric – Liquidity Focussed
Product Centric – NII Focussed
Human Behaviour – Building Experiences to get people to Do
3 bi
llion
hour
s
$ 30
billi
on
Solution• If ya can’t beat ‘em ..• Pinch their ideas• Make it Fun• Make it Social
• A fun interface that is unconstrained by core banking functional constraints
• Is educational and can be used to develop financial literacy and financial wellness
• Is tangibly rewarding – to customers and their communities, however you and they wish to define these
• Is engaging and remains so by constantly evolving
• Differentiated to customer segments however you define these
• Targeted at growing acquisition and retention
• Moroku Delivers:
2016Gamification Inductee
You’re authorised to suggest making apps
FUN to USE
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