making media now: opening remarks
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David Tamés, Filmmaker & Media Technologist, Kino-Eye.com
Slides available at: http://kino-eye.com/media-now-2007-opening/
Making Media Now:
A personal journey through the Macro Forces Driving Radical Change in the Media & Entertainment Industries
Filmmaking In Transition
OPENING REMARKSFRIDAY, JUNE 1, 2007
A Personal Journey
Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers
A Personal Journey
Circa 1994: Making and Watching Movies on Personal Computers, dismissed as “not real cinema”
Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers
A Personal Journey
Circa 1996: Web-Based Entertainment, the “East Village” was an online soap-opera with QuickTime movie downloads and a soundtrack CD, but web video was “not ready for prime time”
Circa 1994: Making and Watching Movies on Personal Computers, dismissed as “not real cinema”
Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers
Circa 1991: Apple introduces QuickTime, dismissed as “tiny postage-stamp movies” on personal computers
Circa 1994: Making and Watching Movies on Personal Computers, dismissed as “not real cinema”
Circa 1996: Web-Based Entertainment, the “East Village” was an online soap-opera with QuickTime movie downloads and a soundtrack CD, but web video was “not ready for prime time”
A Personal Journey
Circa 2006: YouTube marks an Inflection Point
YouTube and other video sharing sites may still not be “real cinema,” however, the extent of the audience and its role in the public imagination marks an inflection point in the evolution of the moving image.
ProductionPost-
Production
DistributionAudience
4 Stages of Media Revolution
Camcorder Inexpensive NLE Internet Social Networking
Stage 1 Democratization of production
Circa 1988
ProductionPost-
Production
DistributionAudience
Salient Characteristics: Inexpensive cameras, now anyone can shoot
4 Stages of Media Revolution
Stage 1 Democratization of production
Stage 2 Democratization of post-production
NAB 1999
ProductionPost-
Production
DistributionAudience
Salient Characteristics: Inexpensive editing, now anyone can edit
4 Stages of Media Revolution
Stage 1 Democratization of production
Stage 2 Democratization of post-production
Stage 3 Democratization of distribution
Circa 2004
Distribution
ProductionPost-
Production
Audience
Salient Characteristics: High-speed Internet access at home, progressive download, anyone can share
4 Stages of Media Revolution
Stage 1 Democratization of production
Circa 2006 Audience
Stage 2 Democratization of post-production
Stage 3 Democratization of distribution
Distribution
ProductionPost-
Production
Stage 4 Connect supply and demand through community
Salient Characteristics: Group Forming, Two Way, Innovation shifts to the end-users
4 Stages of Media Revolution
blip.tv Providing media makers with publishing tools
Three Examples of Emerging ModelsEvolution of the New Media Ecology
YouTube Driving viral video and delivering a huge audience
Joost Convergence of broadcast television and internet video
Convergence Culture, Henry Jenkins, 2006
Suggested Reading
The Long Tail, Chris Anderson, 2006
The Future of Web Video, Scott Kirsner, 2006
The Wealth of Networks, Yochai Benkler, 2006
“If I have seen farther it is because I stand on the shoulders of giants.” — Isaac Newton
Making Media Nowcourtesy of Filmmakers Collaborativehttp://www.filmmakerscolllaborative.org
Broadcast to the Nightby kitsu / Vincehttp://www.flickr.com/photos/kitsu/90906136/Handycamby Kevin Chanhttp://www.flickr.com/photos/crumbs/113223965/
WMMOby Lee Bennetthttp://www.flickr.com/photos/leebennett/388421489/
Is it a Macintosh II or is it a trivet?by Windell H. Oskay, evilmadscientist.comhttp://flickr.com/photos/oskay/367843715/
Image Credits & Copyright Notice
Blue Foundation liveby Stig Nygaardhttp://www.flickr.com/photos/stignygaard/12630269/
Half Nelson audience at IFFB Courtesy of Adam Roffman, Independent Film Festival of Boston, http://www.iffb.org
Old and the Newby not so silent (e)http://flickr.com/photos/silent_e/384383735/
Odysseusby Nina Scalettihttp://flickr.com/photos/blogher/434259632/
Books, Bristol libraryby Andrew Easonhttp://flickr.com/photos/andreweason/8815418/
Copyright 2007 by David Tamés, Some Rights Reserved. Released under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License: http://creativecommons.org/licenses/by-nc-sa/3.0/ For attribution, link to: http://kino-eye.com/media-now-2007-opening/
Most images are from Flickr and are used herein under the terms of a Creative Commons License, for details, please follow the links associated with each image. Screen shots and the American Cinematographer magazine cover are copyright by their respective owners and used herein under the guidelines of fair-use.
David Taméshttp://kino-eye.com1.617.216.1096
Roslindale Village Commuter Rail Stopby David Taméshttp://www.flickr.com/photos/kino-eye/38987509/
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