making money with social media/marketing gee dunsten, crs, ssc ocean city, md

Making Money with Social Media/Marketing

Gee Dunsten, CRS, SSCOcean City, MD

www.OceanCityRealEstateSpecialist.com

Less than 2% of REALTOR’s currently participating in some online form of social

marketing can document a direct increase in their

number of transactions/closings

.

When it comes to social media …. what am I supposed to do?

Social Media Provides a Unique Opportunity to Earn Consumer’s Trust and Loyalty

Ideas

What is Social Media?

Social Media

• Form of publishing where stories are swapped

• Exchange of content happens within a community

• Way to for marketers to put their messages in front of thousands

What is Social Media?

1. Social media is content that has been created by its audience.

What is Social Media?

2. The “social” part of social media - means that publishing is now about participation.

What is Social Media?

3. Someone who uses social media successfully doesn’t just create content; he or she creates conversations.

What is Social Media?

4. And those conversations create communities.

Social Media is

“Content”

Social Media is All About:

• Networking• Interacting• Educating

Think “Social Marketing”

• Most real estate professionals are more inclined to employ social networking/social media:

a. To chat rather than convey

b. To socialize rather than to educate

c. To participate rather than lead

Social Marketing is:

1. Determining the UNMET NEEDS in the market place (networking needs)

2. Developing a Social Media Marketing Plan & Strategy

Create a Road Map to increased productivity and profitability with a

“Real Estate Social Marketing Plan”

5 P’s of Real Estate Social Marketing

1. Purpose • What Want to Accomplish

• Expected Results

2. People• Target Audience

• Perfect Customer

• Sites Frequent Online

• Time & Personnel

5 P’s of Real Estate Social Marketing

3. Partsa. Personal Social Marketing• Blog• Website• Google Profile

b. Real Estate Social Marketing• Active Rain• Zillow• Trulia Voices

5 P’s of Real Estate Social Marketing

3. Parts

c. Consumer/Prof Social Networks

• Facebook• LinkedIn• Twitter

5 P’s of Real Estate Social Marketing

3. Parts

d. Social Media Content Networks• YouTube• Craigslist• Flickr• Delicious

5 P’s of Real Estate Social Marketing

3. Partse. Business Directories & Review

Sites • Yelp• Angie’s List

5 P’s of Real Estate Social Marketing

3. Partsf. Brand & Reputation Monitoring

• Google Alerts• RSS Feeds• Twitter Search• Blog Comments

5 P’s of Real Estate Social Marketing

4. Profile• Your Contact Info• About You• Work Experience • Education• Other Info (Associations, Specialties,

Awards)

5 P’s of Real Estate Social Marketing

5. Process• Integration• Execution• Management

Empowerment through Relevant

Content

What’s

–Major Concerns (5 - 6)–Areas of Confusion

Shouldn’t we wait to buy a home?

“will be the best opportunity in your lifetime”.

Buying a Home Right Now…

What’s

–Major Concerns (5 - 6)–Areas of Confusion–Misunderstandings –Misinformation

Shouldn’t We Wait for the Fall to Sell?

Relevant Real Estate Content

• Local Market Statistics

Gee’s Annual Market Report

Relevant Real Estate Content

• Local Market Statistics • Housing Trends• Legal Issues• Financial Alternatives/Challenges• Home Maintenance &

Improvements

Relevant Real Estate Content

• Energy Ideas• Safety Issues• Community Information

Relevant Community Content

1. Local School Reports

2. Local Economy

3. Local Events

4. Cultural Updates

5. Recreation Report

6. Fun Things to Do

7. Local Business valuation

Sources for Harvesting Content:

1. Friends / Co-workers2. Chamber of Commerce 3. Google Alerts 4. REALTOR.org5. RISMedia6. CRS.com7. Yelp

Success Secrets

Two Paths of

1st . You and friends spending lots time, energy, and some money with little results.

2nd . One few agents taking ….helps generate a six figure income.

• Increased Transactions • Follow a Special Recipe• 8 Key Strategies

A Number of Agents Having Success

1. They Are an Open Networker

• Accepting and seeking out all shapes & sizes of friends, followers, & REALTORs

• Realize it’s not a popularity contest• Key – able to engage their friend list

2. They Are Authentic & Personal

2. They Are Authentic & Personal

• Sharing info about their passions.

2. They Are Authentic & Personal

• Sharing info about their passions.

• Real person • Special & unique• Creates likability & trust

3. They Are Making a Commitment to Stay Engaged

• It’s a game of touches • Participate in conversations • Use smart phone

3. They Are Making a Commitment to Stay Engaged

• Spend: –30 seconds to post –15 seconds to comment–5 seconds to “like or dislike”

4. They Are Where the Conversations Are Happening, But Don’t Dominate

5. They Balance Sharing Thoughts and Provoking Ideas

• Key is to provoke conversation from your posts

Total Sales Year-Over-Year: 12 Month Sum

% increase or decrease in current 12 months of total sales over the prior 12 months of total sales

FreddieMac

Housing is stronger today than at any point since the Great Recession began and

hit bottom in 2009.

5. They Balance Sharing Thoughts and Provoking Ideas

• Key is to provoke conversation from your posts

• Ask questions–Favorite Christmas toy

• Photos–Best fun thing to do in your town

• Videos–How to reduce tax assessment

6. They Become the Community Reporter

7. They Promote Listings From a Different Angle

• Ed video on effects of water leak • Place listing photos on Post lets –

link to sellers FB page

7. They Promote Listings From a Different Angle

• Ed video on effects of water leak • Place listing photos on Post lets –

link to sellers FB page• Indirect selling

8. They Have a Fan / Business Page

Facebook.com/thesammillerteam

www.RealProSystems.com

“ Never mistake activity for achievement”.

John WoodenBasketball Coach UCLA

Building Your On-line Business with Video

Without being able to be out meeting and greeting every

prospect, personal connections can be created thanks to the

power of video.

Kodak Zi8

Best Video Editing

• Apples iMovie• Windows Moving Maker• Sony Movie Studio ($90)• Adobe Premier ($199)

Yelp Really Helps Build Online Capital

Section Eight

Today’s Consumers Seek Two Things:

1. Social Proof You are what you say

you are? You do what you say

you do?

2. Social Ranking

5 Steps to Get You Started

1. Sign up for Yelp

5 Steps to Get You Started

2. Make a list of the businesses you know in your community. How many are listed on Yelp? How much information is included? Number of pictures? Number of reviews? Clear and accurate directions? Are you compelled to go there?

5 Steps to Get You Started

3. Become a contributor on Yelp.

4. Identify the top 10-20 businesses you frequent. If they exist on Yelp, make some

comments. Write a lengthy detailed review for

maximum effect or share a special tip or secret.

5. Practice Business 2.0 Local businesses helping other local

businesses. Become a local supporter of local

businesses. Local businesses will begin to support

you. Yelp will enable you to become the local

ambassador for your community.

is the most popular social media

platform to leverage your business connections.

• Great place to enhance: Your professional life Coordinate your professional

identity Make more effective choices in

your career

Over 250 Million Profiles on

Your Profile

• Your most important component • Must provide the visitor with a rich

and detailed idea of your:SkillsExperiencesInterests

• Unlike a resume you can detail as much as want and other important options.

• Your written summary

Profile Options

Four Key Parts to Your Written Summary

1. Your professional “headline”

2. Your primary industry experience

3. Your Profession experience and goals

4. Your specialties in your area of expertise

Twitter is the most powerful micro

blogging service available.

Top two features that distinguish

from other social media platforms are ……..

1. Brevity2. Simplicity

Twitter Experience:

Is made up of sending your updates and receiving tweets from others.

Limited to no more than 140 characters

Provides the ability to have instant access to other smart people 24/7

Listening Tools

• Twitter SearchScans all Twitter posts for your selected

keyword or phrase.

http://search.twitter.com

How and Why Twitter Works

• Keywords –Your name–Company name–Product–Service –Geographic Area

“There’s an App for That”

1.

3.

Keynote4.

6

7.

30 Good Mobile Apps

8. Trulia

9. Supra

10. DocuSign

30 Good Mobile Apps

11. Facebook 12.Twitterdeck13. YouTube

14. Google Earth / Google Streets

15. Google Analytics Tells what click on & keywords

16.

17.

18.

19.

20.

30 Good Mobile Apps

21. GoDaddy

22. WordPress (blog)

23. Tumbler (blog)

24. Dropbox

25.

PhotoMarkr26.

Auto Stich App for Iphone

Photogene

28.

30 Good Mobile Apps

29. RealDirector

30. QRCode

Splice app

eyejot

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