making the most of social media

Making the most of Social MediaAVINASH PATIL – SOCIAL MEDIA MANAGER

What is Social Media?

“Social Media is the democratisation by which anyone can become a consumer or publisher of content through online channels. It enables people to share information and engage in a global real-time conversation.” (Avinash Patil)

“Social Media is not about what each one of us does or says, but about what we do and say together, worldwide, to communicate in all directions at any time, by any possible (digital) means.” (Michelle Chmielewski – Synthesio)

“Social Media is digital content and interaction that is created by and between people.” (Sam Decker – Mass Relevance)

Different flavours of Social Media

Large Social Networks – Facebook, Linkedin Public Microblogging and Blogging Platforms – Twitter, Tumblr,

Wordpress Video Sharing and Discussion Platforms – YouTube, Vimeo, Daily Motion Direct Messaging – Skype, Whatsapp, Snapchat, Line, Kakaotalk Internal Forums – NAS Community Forum, Network Autism

Twitter Overview – The Figures

284 million monthly active users 500 million Tweets are sent per day 10 million daily active users

Twitter As A Business Tool – The Lingo!

Term Meaning

Avatar Main profile photo – this is what other users see in their timeline when you tweet

Bio Information about yourself, why are you on Twitter, your website/blog, etc

Following Accounts you follow. Their updates appear in your timeline

Followers Accounts that have subscribed to your updates in their timeline

Hashtag Used to categorise and track conversations. #(tag)

Handle Your name on Twitter, used for public replies. @(name)

Direct Message Private messages sent between accounts that follow each other

Twitter As A Business Tool – The Lingo!

Term Meaning

List Public or private user-created lists to categorise users and create custom timelines.

Mention When someone mentions you it will appear in your notifications.

RT (Retweet) Sharing another users Tweet on your timeline so it is visible to your followers.

Tweet Short text updates which can also include pictures, audio and video. They need to 140 characters or less.

Reply Responses to tweets using @mentions. These conversations are public!

Influential Tweeters around the NAS

Followers – 2552 Followers – 2736 Followers – 1133 Followers – 1223

Twitter As Business Tool - Uses

• Build awareness of our cause• Follow industry specific accounts • Follow relevant news stories• Outreach to and develop relationships with

influencers in your industry• Build a personal brand• Become an recognised influencer and voice

in the industry

LinkedIn Overview – The Figures

Monthly unique visitors – 187 million Geographic reach – 200 countries and territories

Linkedin Overview – The Figures

Linkedin - Uses

Professional brand-building B2B Marketing Industry-specific discussions Recruitment

Linkedin – Points to remember

Your full name is visible – so use a real (sounding) name Your photo can be seen by everyone in your network – so no drunk

holiday photos! You can be easily contacted by email

Linkedin – Search for Contacts

Who do you want to target? How would they like to be approached

Ensure you have filled in your profile with the necessary detail Demonstrate credibility

Use Linkedin search Identify individuals and join groups

Demonstrate value when approaching contacts with being too sales-y Join in relevant discussions and network with others

Linkedin – Develop Network

Establish relationship, channel and good communication channel Follow customers activity in real-time Remain top of mind where possible

Social Media – Please Remember!

All new Social Media accounts need to be signed off the Digital Team. Consider what you will say and how you will use your account

Do you have enough to talk about regularly Social Media Policy – We have a policy which details how employees use Social

Media and how we are represented. It is a requirement to follow these. Available on NAS Policies: http://

naspol/C19/C9/Social%20Media%20Policy%20SC-0030/default.aspx Have a thick skin! You might get hassled by awkward types but this part of life

especially on Twitter. If you are uncomfortable with any interactions you are having on contact your line-

manager or me avinash.patil@nas.org.uk for more advice.