making the most of your library’s online social spaces... · your social media plan making the...
TRANSCRIPT
Your Social Media PlanMaking the Most of Your Library’s Online Social Spaces
presented by
Caleigh Haworth
Training & Communications Coordinator
Marigold Library System
• Key questions
• Content
• Schedule & monitor
• Analyze
• Dealing with difficult situations
• Your plan
KEY QUESTIONS
• Who will post?
• Who is/will be your audience?
• Which platforms to use?
• What are your goals?
Set goals
• Measureable• E.g.) Our Twitter account will gain X
followers by December 31, 2016
• E.g.) Our FB post campaign for our Gala Event will reach X people
• How often will you analyze?
• Every quarter• Every 6 months
• Once a year
Creating Content
PERSONA
TONE
Instead of…
• Join our new book discussion group!
• Public computers currently out of order
• Can’t stop talking about that book you just read? We’ve got a group just for you!
• Nooooo! Power surge defeated our server. No public internet this morning.
Try…
Inspire the “warm fuzzies”
Encourage communication
Provide information
Put a “face” to your library
Feature your patrons
Images & videos are key
Sharing! (because it’s not all about you)
When & how often?
• Weekdays 1pm – 4pm
• Weekends 12pm
• 2 x per day
“Post as often as you have engaging, entertaining, or useful content to share.”
– buffer.com
Short & sweet
Current
Relevant
Informative
Encourage responses & retweets
Questions
Facts
Statistics
Shorten links
http://catalogue.tracpac.ab.ca/polaris/search/title.aspx?ctx=1.1033.0.0.3&cn=1354833
http://bit.ly/2c0EwQq
Catchy tag lines
When & how often?
• Weekdays 12pm – 4pm / 5pm - 6pm
• 3-5 x per day*
• *this doesn’t include responses to engagement
Use quality images
Tie in to your library
Keep it fresh with
new pins and new
boards!
Feature your collections
Feature your spaces
Advertise
Behind the scenes & history
Fun stuff!
Videos!
When & how often?
• Weekdays 2am – 3am / 8am – 9am / 5pm –6pm
• No more than 7 posts/week
Keep social media manageable
Schedule your time Schedule your posts
• Use online social media tools
✓Hootsuite
✓Bufferapp
✓Tweetdeck
✓Planoly
Measure your success
Facebook Insights
Twitter Analytics
Pinterest Analytics
Instagram - Gabstats
Difficult situations
Your plan
Executive summary
• Statement containing the answers to your key questions
✓Who will post?
✓Who is your audience?
✓Which platforms to use?
✓What are your goals?
Goals
• Update after each goal period is reached
Persona
• A general (or more in-depth as needed) description of the type of “person” your institution would be.
Posting Guidelines
• A general (or more in-depth as needed) description of the amount of content: #of posts/day/week
How will you deal with difficult situations?
• A general (or more in-depth as needed) description of how different types of difficult situations are to be handled.
You can do it!