male golfers tma

Target Market Analysis

LCC

Overview

LCC

TM Characteristics

4 P’s (Competition vs LCC)

Recommendations

2

Target Market

LCC

40-60 year old Male Golfers

Upper-Middle Class or Higher

Has a Significant Other

3

Target Market

LCC

Plenty of Money to Spend

Loves Spending Time w/ Friends and Family

Wants ONLY the Best

4

Target Market

LCC

Has Busy Daily Script

Has Daily Rituals

Has a Tight Knit Circle of Friends

5

Target Market

LCC

Very Confident

Stubborn(His Way or the Highway)

Arrogant

6

Target Market

LCC

Drinks Weekly

Competitive

Follows Sports

7

Target Market

LCC

Looking for a High Quality Experience

Doesn’t Like New Things

Gambles Regularly

8

Target Market

LCC

Likes to Have Freedom

Wants “Bragging Rights”

9

Competition-Sports Bars

LCC 10

Price

PlaceProduct

Promotion

4 P’s

-Well Within Their Budget

-Average Food and Service

-Relaxed Environment

-Not the Best, But Well Known

-Good Locations Throughout

Hastings

Strong

Weak

Price

LCC 11

Higher Price of Food

Gives “Bragging Rights”

-Wants Only the Best-Wants to Brag

-Plenty of Money to Spend

HIT

Recommendations • Good here!• If you were to change anything, it would be to make

the bar type foods cheaper for them. (Stuff they may get at the competitors)

Place

LCC 12

-One Location-Beautiful Scenery-On a Golf Course

-Wants Only the Best-Wants to Brag

-Looking for High Quality

Recommendations

HIT

• You have a perfect location for these golfers. You give them an opportunity to eat at the same place they just played at..

• So, why aren’t people eating here??

Promotion

LCC 13

-Good Ideas-No WOM

-Will Not Search Out Promotions

-Arrogant-Confident

Recommendations

Slight Hit

• Posters and Signs are not enough.• Must implement WOM in every worker you have. • Cart Girls are the golfers’ “kryptonite”

Product

LCC 14

-Too Classy?-Manners Based

-No TV’s in Dining Hall

-Likes to Have Freedom -Follows Sports Daily

-Likes to Feel Relaxed/Comfortable

Recommendations

Miss

• TV’s in Pipers’• Loosen up the air when it is time for them to eat.• Music change?