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Target Market Analysis LC C

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Target Market Analysis

LCC

Overview

LCCTM Characteristics4 Ps (Competition vs LCC)Recommendations

2

Target Market

LCC40-60 year old Male GolfersUpper-Middle Class or HigherHas a Significant Other

3

Target Market

LCCPlenty of Money to SpendLoves Spending Time w/ Friends and Family Wants ONLY the Best

4

Target Market

LCCHas Busy Daily ScriptHas Daily RitualsHas a Tight Knit Circle of Friends

5

Target Market

LCCVery ConfidentStubborn(His Way or the Highway)Arrogant

6

Target Market

LCCDrinks WeeklyCompetitiveFollows Sports

7

Target Market

LCCLooking for a High Quality ExperienceDoesnt Like New ThingsGambles Regularly

8

Target Market

LCCLikes to Have FreedomWants Bragging Rights

9

Competition-Sports Bars

LCC

10PricePlaceProductPromotion4 Ps-Well Within Their Budget-Average Food and Service-Relaxed Environment-Not the Best, But Well Known-Good Locations Throughout HastingsStrongWeak

Price

LCC

11Higher Price of FoodGives Bragging Rights

-Wants Only the Best-Wants to Brag-Plenty of Money to SpendHITRecommendationsGood here!If you were to change anything, it would be to make the bar type foods cheaper for them. (Stuff they may get at the competitors)

Place

LCC

12-One Location-Beautiful Scenery-On a Golf Course

-Wants Only the Best-Wants to Brag-Looking for High QualityRecommendations

HITYou have a perfect location for these golfers. You give them an opportunity to eat at the same place they just played at..So, why arent people eating here??

Promotion

LCC

13-Good Ideas-No WOM-Will Not Search Out Promotions -Arrogant-ConfidentRecommendations

Slight HitPosters and Signs are not enough.Must implement WOM in every worker you have. Cart Girls are the golfers kryptonite

Product

LCC

14-Too Classy?-Manners Based-No TVs in Dining Hall-Likes to Have Freedom -Follows Sports Daily-Likes to Feel Relaxed/ComfortableRecommendations

MissTVs in PipersLoosen up the air when it is time for them to eat.Music change?