management of change update 2009

MANAGEMENT OF CHANGE MANAGEMENT OF CHANGE OR APPLYING THE OR APPLYING THE eeMATRIXMATRIXLRITZEL@PRASENA.COMLRITZEL@PRASENA.COML.RITZEL@IMI-LUZERN.COM L.RITZEL@IMI-LUZERN.COM SKYPE: LRITZEL SKYPE: LRITZEL

By Lukas Ritzel, 2009

26‘000 views in Slideshare, the power of Web2.0

Although me might Although me might sometimes be blind regarding sometimes be blind regarding

the future. the future. If we tap into the If we tap into the

unprecedented, storytelling unprecedented, storytelling can be a helpcan be a help

When you have encountered When you have encountered something that is unfamiliar to something that is unfamiliar to you, you can live with it once you, you can live with it once

you have made up a good you have made up a good story about itstory about it

Consulting MeansConsulting Means

To bring change to a organizationTo bring change to a organization

To create awarenessTo create awareness

To ask the relevant questionsTo ask the relevant questions

To get information flowTo get information flow

So where is the problemSo where is the problem??

““It is generally much It is generally much

easier to easier to killkill an an organizationorganization than than

change it change it substantially.” substantially.”

Kevin Kelly, Kevin Kelly, Out of ControlOut of Control

All other ways seem to failAll other ways seem to fail

Traditional Consulting fails Traditional Consulting fails (in many cases)(in many cases)

All corporate resources failAll corporate resources fail

Consultants working at business line level failConsultants working at business line level fail

So where to start? Who can make THE So where to start? Who can make THE difference, who really has POWER, who difference, who really has POWER, who must change FIRST and WHYmust change FIRST and WHY

““The Bottleneck is at the The Bottleneck is at the Top of the BottleTop of the Bottle””

““Where are you likely to find people Where are you likely to find people with the least diversity of experience, with the least diversity of experience,

the largest investment in the past, the largest investment in the past, and the greatest reverence for and the greatest reverence for

industry dogma?industry dogma? At the top At the top!”!”

— Gary Hamel, “Strategy or Revolution/ — Gary Hamel, “Strategy or Revolution/ Harvard Business ReviewHarvard Business Review

Do you know about an old Do you know about an old idea that should have idea that should have

changedchanged

already already longlong time ago? time ago?

Where in the corporate Where in the corporate world would you find the world would you find the people with MOST fear of people with MOST fear of

change?change?

Want to hear a story from a Want to hear a story from a TOP guy who was really TOP guy who was really

totally totally

WRONGWRONG about his idea on change?about his idea on change?

""I think there is a world I think there is a world market for maybe five market for maybe five

computerscomputers." ." Thomas Watson, chairman of Thomas Watson, chairman of

IBM, 1943IBM, 1943

Ken OlsonKen Olson

President from President from Digital Equipment Digital Equipment CorporationCorporation was a pioneering was a pioneering American company in the company in the computer industry said in industry said in 19771977

““There is no reason that There is no reason that anybody would like to have a anybody would like to have a personal computer at homepersonal computer at home””

Bill GatesBill Gates

„„640 Kbyte should 640 Kbyte should be enough memory be enough memory for anybodyfor anybody““19811981

Jan Timmer Jan Timmer

Top Manager with Philips in 1982Top Manager with Philips in 1982

„„Who would ever Who would ever need such a silver need such a silver disc?“disc?“

If it ain’t brokeIf it ain’t broke

Don’tDon’t fix itfix it

Old swiss saying, back in the good old times

StartStart lookinglooking

Around the times of the economic crisis, 1999

Break itBreak it before before others doothers do

Startup downfalls

““Change the rules Change the rules before somebody before somebody

else doeselse does.”.”

If it ain’t brokeIf it ain’t brokeLukas Ritzel, 2008

So we know where to startSo we know where to start

But we know But we know as well it will as well it will be difficultbe difficult

Still the ONLY Still the ONLY way inway in

Masters of Masters of Changing the rulesChanging the rules

Working the Googleplex dream

Even in CIDEven in CID

Changing Changing their most their most recognizable recognizable logo every logo every single daysingle day

From From This?This?

To To That?That?

To where To where no-one no-one

has gone has gone beforebefore

Overnight??

To To daredare!!

Change allChange all rulesrulesLearn toLearn to forgetforgetDo itDo it yourselfyourself

WasteWasterereImagineImagine

BeBe sillysillyBeBe angry angry

For the next slides, choose your For the next slides, choose your own way in the consulting own way in the consulting

approach of Prasenaapproach of Prasena

Click on one of the 9 drivers inside Click on one of the 9 drivers inside the eMatrix to be introduced to the the eMatrix to be introduced to the

stories behindstories behind

AA Whole New WorldWhole New World

The The Cybernetic Cybernetic RevolutionRevolution is is characterized by characterized by 99 main main phenomenaphenomena that have a huge that have a huge impact on our impact on our lives lives (stand jan 09)(stand jan 09)

Globalization ??????Globalization ??????

Worldwide, the number of people living in Worldwide, the number of people living in a country different from where they were a country different from where they were born has doubled since 1965. In Western born has doubled since 1965. In Western Europe and North America, almost 10% of Europe and North America, almost 10% of the population is foreign-born. Many are the population is foreign-born. Many are refugees, but many are also the best, refugees, but many are also the best, brightest and most entrepreneurial.brightest and most entrepreneurial.In “As the future catches you” Juan EnriquezIn “As the future catches you” Juan Enriquez

What is the ideal country for What is the ideal country for exporting flowers?exporting flowers?

lot of land, cheap labor, fertile soil, lot of land, cheap labor, fertile soil, warmth and sunwarmth and sun

200 cities with 200 cities with

>>1,000,0001,000,000

population.population.

Source: “China Takes Off”, David Hale & Lyric Hughes Source: “China Takes Off”, David Hale & Lyric Hughes Hale/Hale/Foreign AffairsForeign Affairs/Nov-Dec2006/Nov-Dec2006

Cost of a Programmer, per IBM …Cost of a Programmer, per IBM …

USA: $USA: $5656 per hour per hour

China: $China: $12.5012.50 per hourper hour

And if not And if not ChinaChina

How about How about IndiaIndia

““Forget India, Let’s Forget India, Let’s

Go to Go to PolandPoland”” —Google News Business & Leadership 20.3.09”—Google News Business & Leadership 20.3.09”

Forget Outsourcing > CrowdSourcingForget Outsourcing > CrowdSourcing

GlobalizationGlobalization

Impact on HR – Think and act with a Global Impact on HR – Think and act with a Global mindsetmindset

Impact on ICT – Ensure that the Infostructure Impact on ICT – Ensure that the Infostructure can be accessed and used anywhere at anytimecan be accessed and used anywhere at anytime

Your ResearchYour Research

What are the challenges for today’s What are the challenges for today’s companies related to this specific drivercompanies related to this specific driver

What are the chancesWhat are the chances

Where can a company make a difference Where can a company make a difference to its corporate resourcesto its corporate resources

Any related stories to tellAny related stories to tell

Molecularization???Molecularization???

Who was the (business) ‘Who was the (business) ‘superstarsuperstar’ in Tom ’ in Tom

Peters’ best seller Peters’ best seller ““Thriving on ChaosThriving on Chaos”?”?

– – It was Paolo It was Paolo AzuelaAzuela

If you think it was a Fortune 100 CEO, you are If you think it was a Fortune 100 CEO, you are very wrong!very wrong!

WhoWho??

It was Mr. It was Mr. Paolo AzuelaPaolo Azuela, a , a housekeeperhousekeeper at the Ritz at the Ritz

Carlton Hotel in San Carlton Hotel in San Francisco.Francisco.

Mr. AzuelaMr. Azuela .. And the bellboy who picks up .. And the bellboy who picks up your bags.. And the doorman who hails you a your bags.. And the doorman who hails you a cab… are cab… are authorizedauthorized, on the spot – no , on the spot – no signature from above – signature from above – to spend up to to spend up to

$2000$2000 to fix any customer problem. to fix any customer problem.

There are many people with There are many people with exalted titles who exalted titles who cannotcannot spend spend $2000 $2000 without without sixsix signaturessignatures!!

MolecularizationMolecularization

Impact on HR – Empower employees, Impact on HR – Empower employees, clients, partners, studentsclients, partners, students

Impact on ICT – Ensure that infostructure Impact on ICT – Ensure that infostructure components are autonomous, components are autonomous, compatible, customizable, and reusablecompatible, customizable, and reusable

Digitalization???Digitalization??? For 200 years, Encyclopedia Britannica

was paper

Until…Until…

.. A fine day in .. A fine day in 19951995!!

… … came Microsoftcame Microsoftand with it the edutainment side and with it the edutainment side

of knowledge businessof knowledge business

How did EB react?How did EB react?

But who are the leaders in But who are the leaders in Edutainment Edutainment TODAYTODAY??

And who is the leader in And who is the leader in Knowledge Knowledge TODAYTODAY??

DigitalizationDigitalization

Impact in HR – Convert Data, information and Impact in HR – Convert Data, information and transaction to digital form. Entertaining, multimedia, transaction to digital form. Entertaining, multimedia, interactive, visual, FUNinteractive, visual, FUN

Impact on ICT – Ensure that the infostructure is the Impact on ICT – Ensure that the infostructure is the organization’s collective digital memory. Ensure that organization’s collective digital memory. Ensure that the infostructure supports as many different medias the infostructure supports as many different medias as possibleas possible

Drawing: Cécile Périnelle-Michelet

Old-model stand-alone computer (if

Paper domination (files, binders, trays, books,

post-it, flying sheets…)

Small traditional

Old-model telephone

The employee mainly works with telephone, pen and paper. The

computer is used for word processing, if at all

Working time is

monitored

Hard white light from

ceiling neon lighting

Dress code is strict

(uniform, full suit)

Simple revolving chair, no armrest

Working Environment # 1: Cramped cubicles are separated by 1.80m high partitions; senior managers have larger individual offices behind closed doors.

Virtualization???Virtualization???

Reasonably recent desktop with

sound, connected to LAN

Paper is used but controlled

Spacious L-shaped desk, adapted to computer work

Modern wireless telephone with speakerphone

The employee mainly works with telephone, paper, fax and

computer.

Offices are equipped with printers and fax

machines

Natural light supplemented with halogen

Dress code is business

elegant (suit with no vest, no uniform)

Working Environment # 2: Glass-walled offices for 1 to 4 people (those for one person also have a small comfortable sitting area).

Comfortable revolving chair with armrest

Mobile phones are sometimes

Personal touch (family photos…)

Recent multimedia notebook,

connected to intranet

Hardly any paper except mail and reference books

Mobile phone with headset

The employee mainly works with portable computer and

telephone.

Office is equipped with printer/fax/scanner/copy

machine

Natural light supplemented with halogen

Dress code is business casual (suit with no vest

and tie, no uniform). Hairdo code is liberal

Working Environment # 3: Open landscaped working area for all, modern ergonomic working stations (not always permanently assigned to employees)

Ergonomic revolving chair

PDAs are sometimes

Conference room for large meetings

and private conversations

R&R area with TV, video and CD/DVD

facilities

Banners stressing corporate values

Comfort features (coffee machine,

food, plants)

Children and pets are allowed in the

office

Latest notebook, connected to

Internet

No paper

The employee works virtually (teleworker)

Virtual work tools (webcam, speaker,

headphones)

Natural light or whatever

preferred light

Total freedom in dress code, hairdo

code, furniture, working position,

working hours

Working Environment # 4: Home or anywhere else, as the employee chooses.

Virtual conference room with text and voice chats, video

and visuals

Friendly family or other environment

Mobile phone serving as modem,

TeleworkersTeleworkersMore than ¼ of US workers are More than ¼ of US workers are now part-time, independents, or now part-time, independents, or temps. This is particularly true in temps. This is particularly true in high-techhigh-techOnly one out of every three Only one out of every three Californians holds a traditional 9-Californians holds a traditional 9-to-5 job, working on site.to-5 job, working on site.80% of Sun Microsystems 80% of Sun Microsystems employees work at home part-employees work at home part-timetimeAverage annual salaries for home-Average annual salaries for home-only teleworkers are over US$ only teleworkers are over US$ 50,000 – double the US median.50,000 – double the US median.

““Organizations will still be Organizations will still be critically important in the world, critically important in the world,

but as but as ‘‘organizersorganizers,’ ,’ not not ‘employers‘employers’!”’!” — Charles Handy — Charles Handy

The Office is Everywhere WorldThe Office is Everywhere World

The 3D WWWThe 3D WWW

VirtualizationVirtualization

Impact on HR – Conduct work without Impact on HR – Conduct work without physical presencephysical presence

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure is the virtual version of the infostructure is the virtual version of the entire organization, and supports virtual entire organization, and supports virtual work. Embed the 3D and virtual work. Embed the 3D and virtual technologies into your Webpresencetechnologies into your Webpresence

Internetworking???Internetworking???- The power of - The power of

ConnectingConnecting

But so much more stronger.. All But so much more stronger.. All PC‘s of the whole worldPC‘s of the whole world

The new Powers of the WebThe new Powers of the Web

1.1. PeerPeer22PeerPeer

InternetworkingInternetworking

Impact on HR – Be part of interlinked Impact on HR – Be part of interlinked business networks and e-business networks and e-communicationscommunications

Impact on ICT – Ensure that the Impact on ICT – Ensure that the Infostructure is intergrated within itself Infostructure is intergrated within itself and with external networksand with external networks

Re-intermediation???Re-intermediation???

What do these 3 items have in

common?

All can be bought All can be bought @ eBay@ eBay

Re-intermediationRe-intermediation

Impact on HR – Enable direct working Impact on HR – Enable direct working relations at all levelrelations at all level

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure is web-enabled and allows infostructure is web-enabled and allows direct and immediate relations between direct and immediate relations between users, partner and clientsusers, partner and clients

Master of immediacy (and the only Master of immediacy (and the only way a company should be..)way a company should be..)

Changed the world overnight in Changed the world overnight in 19941994

100% market leader for many 100% market leader for many yearsyears

Lost everything over nightLost everything over night

Bought over by AOLBought over by AOL

ImmediacyImmediacy

Impact on real time basis, and be ready for Impact on real time basis, and be ready for change at all timeschange at all times

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure enables real-time work, and infostructure enables real-time work, and provides efficient support at all times even provides efficient support at all times even through technology migrationsthrough technology migrations

Have you Have you changed changed

civilizationcivilization today?today?Source: HP banner adSource: HP banner ad

What is this?What is this?

The Dyson The Dyson phenomenaphenomena

Successful Innovation Needs Daring TriesSuccessful Innovation Needs Daring Tries

““You You missmiss

100%100% of the of the

shots you shots you don’t don’t taketake” ” Wayne Gretzky, hockey greatWayne Gretzky, hockey great

Successful Innovation Needs SillinessSuccessful Innovation Needs Silliness

Sounds like a strange advice? Remember…Sounds like a strange advice? Remember…

FedEx was sillyWorld Wide Web was silly.. Way back in 1995.. And so was …

–Post-it Notes were sillyPost-it Notes were silly..

InnovationInnovation

Impact on HR – Use creativity to Impact on HR – Use creativity to innovate and change ways of working, innovate and change ways of working, marketing, educatingmarketing, educating

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure is innovative in nature and infostructure is innovative in nature and stimulates creative workstimulates creative work

Key economic assets over time

Knowledge Knowledge –What kind of knowledge?–What kind of knowledge?

KnowledgeKnowledge

Impact on HR – Stimulate and integrate Impact on HR – Stimulate and integrate information sharing and knowledge information sharing and knowledge development at all levelsdevelopment at all levels

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure captures and supports the infostructure captures and supports the development of human capitaldevelopment of human capital

““There will be more There will be more

confusionconfusion in the in the

business world in the next business world in the next decadedecade than in any decade in than in any decade in history. And the current pace of history. And the current pace of

change will only acceleratechange will only accelerate.”.”Steve CaseSteve Case

““There will be more There will be more

confusionconfusion in the in the

business world in the next business world in the next decadedecade than in any decade in than in any decade in history. And the current pace of history. And the current pace of

change will only acceleratechange will only accelerate.”.”Steve CaseSteve Case

year year day day minuteminute

PRASENA & IMI UNIVERSITY PRASENA & IMI UNIVERSITY CENTRE SWITZERLANDCENTRE SWITZERLAND

By Lukas Ritzel . Check my digital footprints in GoogleBy Lukas Ritzel . Check my digital footprints in Google

Contactlritzel@prasena.coml.ritzel@imi-luzern.comSkype: lritzelSL- prasena voom

management of change update 2009

corporate resources

corporate world

globalization impact

molecularization impact

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huge impact

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