management styles & practices...most profitable products: raw ingredients biggest challenges:...
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Management Styles &
PracticesBathtime Boutique
&Taproot Organics
Presented By : Jessie Bitler and Heather Reymunde
Agenda ● Introduction-Elevator Speech
● Interviews
○ Taproot Organics
○ Bathtime Boutique
● Summation of the businesses
○ Similarities
○ Differences
● Suggestions
● Items of Interest
● Conclusion
Image: Sterling, G. (2016). Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs. Retrieved from https://searchengineland.com/google-local-business-cards-posts-roll-thousands-smbs-257025
Elevator Speech
Image: Rudov, M. (2013). The elevator speech is utter nonsense—stop using it. Retrieved from http://m.ragan.com/Main/Articles/The_elevator_speech_is_utter_nonsensestop_using_it_46284.aspx
Interview - Taproot OrganicsEstablished: 2012
Location: Jersey City, NJ
(2 Brick & Mortar Stores, Online Sales & Pop-up Shops)
www.taprootorganics.com
Mission: To provide affordable organic small-batch skin care that appeals to the
entire family.
Ownership: Family-owned & operated plus 5 employees.
Management Style: Behavioral Approach
Products/Service: “Junk-Free Skin Food” made from organic food-grade
ingredients.
Volume: 100,000 buyers
Most profitable products: Raw ingredients
Biggest Challenges: Problem identification, resolution and employee issues
Biggest Reward: Opening of their second store within a unique niche
Objectives/Goals: Duplicate their year-over-year growth in 2018 and 2019. www.taprootorganics.com
Interview-B BEst. 2016
Location: Kingston, PA
Ownership: Family owned and operated
Four employees including the three co-owners
Management Style: Behavioral Approach
Products/Services: Bath and body products, birthday parties, party favors
Bath Bombs generate the most profit
Mission and Vision: Family operated business that sells products to enhance
bathtime experience
Objectives: continue to be family owned and operated and open a new location in
Scranton by 2019 or 2020
Biggest Challenge: Finding honest and reliable help
Biggest Reward: Seeing customers enjoy their products, Return Customers
www.facebook.com/pg/bathtimeboutique
Similarities
Image: The Tomatos. (2015). Transparent Bubbles Clipart #28672. Retrieved from https://thetomatos.com/free-clipart-28672/
Ownership: Family-owned & operated
Business: Store Fronts
Management Style: Behavioral Approach
Products/Service: Body & Skincare
Marketing: Media, Sales, Social Media, Signs
www.facebook.com/pg/bathtimeboutique
Differences
www.facebook.com/pg/bathtimeboutique www.facebook.com/TaprootOrganics/
Differences
Image: Alphabest Education. (2017). Bubbles engineering. Retrieved from https://www.alphabest.org/bubblesengineeringenrichment/
★ Kid-friendly atmosphere
★ Focus is bath products (Bath Bombs)
★ Target audience is women and children
★ Products brightly colored, highly-fragrant and
contain glitter or surprises
★ Have only one store and no online sales
★ Smaller customer base
★ Few employees
★ Store has an organic atmosphere
★ Organic all natural products
★ Diverse range of products for both genders
★ Small amount of product available in store
★ Joined local businesses specializing in
yoga/massage
★ Expanded into a second store and online
business
★ Larger customer base
★ More employees
www.taprootorganics.com
Suggestions Taproots➔ Continue current management and marketing styles➔ May benefit from:
◆ Holding events such as workshops◆ Assessing structure of management and hiring
additional employees
Bathtime Boutique
➔ Continue current management and marketing structure➔ May benefit from:
◆ Incorporating local products or surveying customers about what they would like to see.
◆ Adding online storewww.facebook.com/pg/bathtimeboutique
www.facebook.com/TaprootOrganics/
Items of Interest➔ Both thrive, especially during the
holidays.
➔ Marketing Style = Repeat Customers
➔ Authentic Products
➔ Owners and Managers involved
➔ Passionate about products
➔ Care about employees and customers
➔ Always looking for new products and
services to achieve mission. www.facebook.com/TaprootOrganics/ www.facebook.com/pg/bathtimeboutique
Conclusion➔ Despite selling similar products each business is unique
➔ Although they target different types of customers, both businesses are
successful
➔ Owners of each business believe they are fulfilling their mission and vision
No matter what is being marketed,
it is important to be passionate about the product!
www.facebook.com/pg/bathtimeboutique
www.facebook.com/TaprootOrganics/
ReferencesGrunes, Z. (2017, November 26). Interview by H. Reymunde & J. Bitler. Jersey City, NJ.
Kreitner, R., & Cassidy, C. (2011). Management (Vol. 12). Mason, OH, USA: South-Western, Cengage Learning.
Ubaldini, N. (2017, November 21). Interview by H. Reymunde & J. Bitler. Kingston, PA.
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