managing your product management career

Managing Your Product Management Career:

5 Key Success Factors

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10 Years Ago Product Management

Was Considered The ‘Accidental

Profession’.

The Age Of Product Management

Matured as a discipline over the last 10 yearsEnvironment has changed – consumers demand great products

Individuals are making conscious decisions to be a Product Manager

Meetups, Camps, Conferences

Greater investment in Product Management training

Product Management Certification available through various organisations – AIPMM, ISPMA

Staggering number of articles, blogs, books

Practices more refined – focusing on understanding human behaviour

Specific software tools aimed at Product Managers –Sensor Six, AHA, ProdPad to name a few

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Heck! Product Managers Are Highly Paid

4Source: 2014 State of Product Management & Marketinghttp://www.pragmaticmarketing.com/resources/annual-survey

So How Do We Grow Our Illustrious Career?

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Banking

Finance

Market

Places

Data

Telecom-

munications

Medical

Devices

Software

TV

Automotive

Betting

Music

Qualitative

Data From

10 Different

Industries

Learn

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5 Product Management Career

Success Factors

DeliverPeoplePlan Communicate

1. Plan

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Your Career Roadmap

Set your goals

Develop a plan

Timelines

Milestone

Who needs to be

involved

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Benefits Of A Career Plan

Career planning gives structure

Gives you clarity on what to focus on

Which projects/products to put your hand up for

Who to build relationships with

Enables you to work on weaknesses and gaps

Your plan communicates to others where you want to go and how they can help you progress

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Planbut be prepared to

change (a lot)

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2. People

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Who Is Your Market?

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External

Networks

Stakeholders

Customers

Mentors /

Sponsors

3.Communicate

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Listen

Listen Advocate

Share Your Expertise, Information,

Knowledge

4.Learn

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Don’t stop learning, no matter how

senior you become

How To Keep Your Craft Sharp

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Change Industries

Read Not just about Product Management

Get Training Across Multiple Disciplines Classroom environment

Online learning programs

Learn New TechniquesThe ‘what you do as a Product Manager should not change

But the how will differ over time

Learn The Language Of Finance

Be Guided By Your Mentors

5.Deliver

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Bridge The Knowing/Doing Gap

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Consistently Pull The Right Levers At The Right

Time And You Will Be Rewarded

Learn

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5 Product Management Career

Success Factors

DeliverPeoplePlan Communicate

Connect With Brainmates

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Brainmates Group @Brainmates

#prodmgmt

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