mango information - online and social media...
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Mango Information - Online and social media studyRobin Roberts, Sara Quach & Park Thaichon
Griffith University
19 – 21 March 2019
© Griffith University 2018 2
Introduction Research questions Methodology Results – online/website Conclusion – social media References
Overview
© Griffith University 2018 3
SRA Objectives 2.Improve information access and communication to facilitate the exchange of
learnings between project partners (GU)
Overarching SRA - Research Question How can communication, collaboration and networking, along with access to
information, be improved amongst the mango production, industry and research community in ACIAR partner countries and Australia?
Introduction
© Griffith University 2018 4
Improve information access and communication to facilitate the exchange of learnings between project partners: need to sell the stories, researchers get them go online webinar with guest speakers
Research questions What role can new media play in delivering an enhanced return for effort and greater
investment efficiency across the breadth of Mango Agribusiness projects? What role can a centrally managed web site play in strengthening mango research linkages
and sharing technical information in partner countries and Australia? What simple tools and skill sets can be developed to further enhance the sharing of
research outputs with partner countries and Australia?
Research questions
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1. Consult with stakeholders & identified two key channels
2. Develop & implement an internet based platform to share mango agribusiness research & technical information between partner countries in the project
3. Develop & evaluate social media platforms as a mechanism to enhance communication between researchers
4. Develop skills with researchers to engage with social media to facilitate sharing of R&D information – ECR Case Study with Vietnam
5. Implement, manage & monitor social media
6. Prepare the business case for ongoing management & optimisation of the web & social media platforms as engagement & collaboration tools (Project End)
Methodology
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Focus areas: Research, Countries & PeopleMain pages:
About us Research People Countries Contact Us
Optimised to be mobile friendly – phones, ipads, tablets
Asia Pacific Mango Network website
Website development
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Page view
Page view (no.) Page view (%)
ResultsAsia Pacific Mango Network website
Research page
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Results
02468101214161820
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Page view
Page view (no.) Page view (%)
Asia Pacific Mango Network websitePeople page
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Page view
Page viewUnique PageviewLinear (Page view)Linear (Unique Pageview)
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Bounce rate (%)
Results
0.00.51.01.52.02.5
Apr May Jun Jul Aug Sep Oct Nov Dec
Avg. Time on Page (minutes)
Asia Pacific Mango NetworkOverview
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0%
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100%
Apr May Jun Jul Aug Sep Oct Nov Dec
Top channels for acquisition
Direct Organic search Social Referral
Results
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Apr May Jun Jul Aug Sep Oct Nov Dec
Bounce rate for different channels (%)
Direct Organic SocialReferral Linear (Direct) Linear (Organic)Linear (Social) Linear (Referral)
Asia Pacific Mango NetworkAcquisition
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2.6MBPage size
7.3 SecPage speed
6s
Mobile loading speed
3MBPage size
8.9 SecPage speed
24s
Mobile loading speed2018
2019
ResultsAsia Pacific Mango Network websiteOverall evaluation
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Categories of posts Industry - FreshPlaza.com
AMIA – Aust. Mango news
SRA project workshops
Field research
‘Meet the Researcher’
ResultsMango Agribusiness ProjectsFacebook Page
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Facebook Group (created 2019)Provides an environment where researchers can exchange information, engage in conversations and develop strong connection.
ResultsMango Agribusiness ProjectsFacebook Page
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82
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Mango Agribusiness ProjectsFacebook Page: Likes vs. Followers
Results
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Malaysia Australia Indonesia Vietnam Thailand India UnitedKingdom
United Statesof America
Canada Japan
People Reached
36%64%
People reached
Male Female
Mango Agribusiness ProjectsFacebook Page: Audience Results
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Mango Agribusiness ProjectsFacebook Page: Posts
Results
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Mango Agribusiness ProjectsFacebook Page: Overall performance
Results
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Website: Testing a blog space on home page Aim: Improve information access and provide a space for mango researchers to
communicate their research to wider audience.
Facebook Page: Testing a group event and competition Aim: Promote engagement and communication to facilitate the exchange of
learnings between mango researchers
Final stage research activities
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Conclusion
Website there are limitations played an important role as the general information portal for mango
researchers in Asia Pacific regionFacebook
increasing engagement and popularity improvements have been made overtime such as post formats (e.g.
from pure links to images and texts) and creating a group, …
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Recommendations
Digital comms can connect research from across the regionA range of activities/formats could be tested & measures developed to evaluate online & social media’s impact across the research communityAdditional actions:
link online channels e.g. Facebook newsfeed
Widgets linked to website, using email comms
Regular online monitoring – focussed contented from a cross section of researchers
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