map abuse: are you protecting your brand?
Post on 18-Dec-2014
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anufacturers use MAP (Minimum Advertised Price) to protect brand image, maintain retail value, and keep margins ideal for resellers. However, for the manufacturer that produces and distributes thousands of products, policing the retailers who sell your products can be a time consuming challenge. As a result, a majority of resellers violate the MAP at least some of the time. This infographic outlines the prevalence of MAP abuse, why it matters, how retailers are bypassing it, and the top 3 ways manufacturers can fight back.
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