marburger joey
Post on 13-Apr-2017
33 Views
Preview:
TRANSCRIPT
Joey Marburger, Mobile Design Director
STATEof Mobile
Joey Marburger, Mobile Design Director
STATE OF MOBILE
@josephjames
The Tardis: Time Machine
STATE OF MOBILE
DOCTOR WHO
STATE OF MOBILE
“All of time and space; everywhere andanywhere; every star that ever was.Where do you want to start?”
STATE OF MOBILE
‐ Marshall McLuhan
STATE OF MOBILE
The wheel is the extension of the foot.A book is an extension of the eye.Clothing is an extension of the skin.
STATE OF MOBILE
STATE OF MOBILE
MOBILETHE ULTIMATE EXTENSION
STATE OF MOBILE
DESIGN
STATE OF MOBILE: DESIGN
SimplifySimplify
Simplify
STATE OF MOBILE: DESIGN
Summly: Making a large amount of news approachable with fluid gesture controls.
STATE OF MOBILE: DESIGN
Foursquare: Progressive enhancements and consolidation streamline a complicated interfacewith users on the go.
STATE OF MOBILE: DESIGN
Rise: Utility apps make up a large chunk of the app market. Rise combines beautiful, simpledesign with a powerful alarm clock.
STATE OF MOBILE
USER EXPERIENCE
STATE OF MOBILE: EXPERIENCE
of consumers think that most mobile sites are difficult tonavigate.Source:
37%econsultancy
STATE OF MOBILE: EXPERIENCE
of consumers are unlikely to return to a mobile site if it didn’twork properly during their last visit.Source:
46%Gomez
STATE OF MOBILE: EXPERIENCE
RESPONSIVEWEB DESIGN
IS NOT A MOBILE STRATEGY
STATE OF MOBILE: EXPERIENCE
Prototyping
STATE OF MOBILE: EXPERIENCE
Keynotopia
STATE OF MOBILE
ADVERTISING
STATE OF MOBILE: ADVERTISING
Mobile advertising revenue is expected to reach more than$11 billion up from over $9 billion last year.Source:
$11BGartner
STATE OF MOBILE: ADVERTISING
After seeing a mobile ad%% of usersof users
80% downloaded an app
67% visited the Web site of the advertiser
52% visit the store/retailer/business to get additionalinformation
45% locate an advertiser on map
Source: inmobi
STATE OF MOBILE
DATA
STATE OF MOBILE: DATA
Mobile data traffic grew in 2012
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
70%
STATE OF MOBILE: DATA
Mobile data usage per month in 2012
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
885 petabytes
STATE OF MOBILE: DATA
Globally mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consumingmedia —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6hours) and any other channel.
Source:
1stinmobi
STATE OF MOBILE
INFORMATION
STATE OF MOBILE: INFORMATION
LISTEN
STATE OF MOBILE: INFORMATION
The Washington Post for iPad v2.0: Today's Paper feature
STATE OF MOBILE
THANK YOU
Joey Marburger, Mobile Design Director
STATEof Mobile
top related