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Joey Marburger, Mobile Design Director
STATEof Mobile
Joey Marburger, Mobile Design Director
STATE OF MOBILE
@josephjames
The Tardis: Time Machine
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DOCTOR WHO
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“All of time and space; everywhere andanywhere; every star that ever was.Where do you want to start?”
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‐ Marshall McLuhan
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The wheel is the extension of the foot.A book is an extension of the eye.Clothing is an extension of the skin.
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MOBILETHE ULTIMATE EXTENSION
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DESIGN
STATE OF MOBILE: DESIGN
SimplifySimplify
Simplify
STATE OF MOBILE: DESIGN
Summly: Making a large amount of news approachable with fluid gesture controls.
STATE OF MOBILE: DESIGN
Foursquare: Progressive enhancements and consolidation streamline a complicated interfacewith users on the go.
STATE OF MOBILE: DESIGN
Rise: Utility apps make up a large chunk of the app market. Rise combines beautiful, simpledesign with a powerful alarm clock.
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USER EXPERIENCE
STATE OF MOBILE: EXPERIENCE
of consumers think that most mobile sites are difficult tonavigate.Source:
37%econsultancy
STATE OF MOBILE: EXPERIENCE
of consumers are unlikely to return to a mobile site if it didn’twork properly during their last visit.Source:
46%Gomez
STATE OF MOBILE: EXPERIENCE
RESPONSIVEWEB DESIGN
IS NOT A MOBILE STRATEGY
STATE OF MOBILE: EXPERIENCE
Prototyping
STATE OF MOBILE: EXPERIENCE
Keynotopia
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ADVERTISING
STATE OF MOBILE: ADVERTISING
Mobile advertising revenue is expected to reach more than$11 billion up from over $9 billion last year.Source:
$11BGartner
STATE OF MOBILE: ADVERTISING
After seeing a mobile ad%% of usersof users
80% downloaded an app
67% visited the Web site of the advertiser
52% visit the store/retailer/business to get additionalinformation
45% locate an advertiser on map
Source: inmobi
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DATA
STATE OF MOBILE: DATA
Mobile data traffic grew in 2012
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
70%
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Mobile data usage per month in 2012
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
885 petabytes
STATE OF MOBILE: DATA
Globally mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consumingmedia —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6hours) and any other channel.
Source:
1stinmobi
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INFORMATION
STATE OF MOBILE: INFORMATION
LISTEN
STATE OF MOBILE: INFORMATION
The Washington Post for iPad v2.0: Today's Paper feature
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THANK YOU
Joey Marburger, Mobile Design Director
STATEof Mobile