marc cain the internationally successful fashion company
Post on 22-Jul-2022
4 Views
Preview:
TRANSCRIPT
The internationally successful fashion company Marc Cain was founded
in 1973 by Helmut Schlotterer, the Chairman of the Management
Board. Today Marc Cain is a globally operating premium brand for
ladies’ fashion with its own production facility in Germany. Marc Cain
manages its global business from the head offi ce in Bodelshausen.
To further safeguard the brand’s competitiveness, between 2007 and
2014 around 82 million euros were invested in administration and manu-
facture, as well as research and development. A new logistics centre is
currently undergoing construction at the company’s headquarters in
Bodelshausen, Germany. The start-up operations of the dispatch and
warehousing technology are planned for spring 2015. The investment
amounts to around 30 million euros and will, as in the past, be paid for
entirely from the cash fl ow.
The company meanwhile employs over 865 members of staff in Germany
alone and generated a turnover volume of 253 million euros in 2013.
177 Marc Cain Stores, 287 Shop-in-Stores, 472 Custody customers and
another 1001 upmarket specialist retail stores in 59 countries character-
ise the selective distribution strategy. New Stores and new Shop-in-Stores
are currently in the pipeline. The Marc Cain export ratio is over 60 %, with
expansions continuing.
The production of Marc Cain garments is a European process. 90 % of
the procurement share is in Europe. The advantage is that the distances
are not only shorter and faster, but the use of resources is also mini-
mised, which protects the environment. Social and ecological standards
specifi ed by European legislation are strictly adhered to.
Marc Cain
Marc Cain Imagetext Stand May - October 2014 – Page 1
The supplier management is shaped by close and long-standing relations
and includes a portfolio of absolute specialists in every product category –
without needing to jump back and forth between different suppliers and
countries.
Since the founding of Marc Cain in Italy, the company has been preserving
its Italian roots combined with German perfection. The highest standards
when it comes to design, quality, materials, the latest processing tech-
niques and the fit are Marc Cain’s number one priority. This is why the
fabrics, like the woven materials, jerseys and knitting yarns come directly
from Italy. The knitting of the yarns on highly modern knitting machines
and also the finishing of the fabrics in textile finishing processes takes
place in Germany, in order to ensure the quality and desired wearing com-
fort for which Marc Cain is renowned. The innovative qualities and unique-
ness of the Marc Cain collections have their roots in the German produc-
tion facility in Bodelshausen, which successfully runs a three-shift system
for knitting, finishing and printing. The final stages of production, i.e. the
sewing together of the garment components, takes place in Romania and
Hungary by partner companies, in which more than 2000 employees work
for Marc Cain.
Research and development play an important role at Marc Cain. Constant
innovation is the basic prerequisite for running a Marc Cain production
facility in Germany. Even back in the seventies Marc Cain was a pioneer
by having the first electronically operated knitting machines. In the highly
modern production facilities at the headquarters in Germany, currently
100 knitting machines are in operation, 92 of which are flat knitting
machines and 8 circular knitting machines specifically for the manufacture
of garment fabrics. The majority of flat knitting machines are able to cre-
ate “Knit & Wear 100 % Made in Germany” products. “Knit & Wear” is
the production of a garment in just one single step, i.e. a completely fin-
ished product leaves the machine. After processing at the Bodelshausen
site, the garment can also be printed in-house. Due to the high demand,
additional “Knit + Wear” products are being added to the Marc Cain col-
lections.
At Marc Cain the collection is the star! The company philosophy was
therefore defined by the following guidelines: a sense of aesthetics and
art, combined with casualness and naturalness, innovative thinking and
exclusivity. Fashion that is always a little bit different and yet always true
to itself. Distinctive and unmistakeable – that is the vision of Marc Cain
Coordinates. Marc Cain not only understands Coordinates to be a perfect-
ly coordinated outfit, but, above all, as the subtle meeting of seemingly
different individual pieces.
Marc Cain Imagetext Stand May - October 2014 – Page 2
Contradictions which nevertheless come together to create a rounded
image. The resulting interplay forms a new definition of the term “look” –
the Marc Cain look. This is translated into the three sub-labels Marc Cain
Collections, Marc Cain Sports and Marc Cain Essentials.
Marc Cain Collections, the company’s core label, combines sensuous sil-
houettes with cool, glamorous details, reflecting the zeitgeist with its own
style and class.
Marc Cain Sports is casual and leisurewear: trendy, sporty and with a real
zest for life. The label combines modern design with functionality and body
awareness.
Marc Cain Essentials is the interpretation of timeless classics with smart
tailoring, a clear cut design and the highest quality materials, influenced
by the changing face of fashion over time – elegant, casual and clean.
Marc Cain Separates emphasises the product group expertise of
Marc Cain. Marc Cain Separates was launched in the Spring/Summer
2014 season. Independent of the main collection, individual product
groups are now being offered separately, which are regularly added to,
including ranges like outdoor, leather, dresses, business, cashmere,
knit & denim and blouses & pants.
The Marc Cain woman lives for today, is confident, open-minded and
curious. She loves being a woman, which she expresses through what
she wears – naturally and effortlessly.
Marc Cain Imagetext Stand May - October 2014 – Page 3
top related