march webcast: tour guide matter

Tour Guides Matter

Emily Welsh, Experience EvaluatorTrent Gilbert, CXO

Expectations-The Magic Bullet-The Importance

-Selection-Enabling Success

No Magic Bullet!!!

Motivating Factors1. Greed

2. Social Interaction3. Work-Life Balance

4. Recognition

TheImportance

The Research

The experience is higher education marketing

Eduventures 2007 Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”

- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of information

“Effectiveness”

Noel-Levitz 2009

Read the St. Louis Post Dispatch Article

Tour Guides Matter

Expectations-The Magic Bullet-The Importance

-Selection-Enabling Success

Selection(not what you think)

1Can tell a story...and has a story to tell.

2Can command the audience

3Can talk with adults

4Exudes the ethos of the institution

5More than just tours

Enabling Success

1Set the expectation

2Remember that they are just

students

3Give them a space

4Train them

5Have Fun!

Expectations-The Magic Bullet-The Importance

-Selection-Enabling Success

www.targetx.com/videos

Thanks!

“Demystifying CRM”

April 15thwww.targetx.com/webcasts

Next Webcast!