market insights: the flagstaff visitor profile 4.29.15

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

What it’s all

about2014 Flagstaff Intercept Study

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Thanks to…Arizona Snowbowl

Best Western Pony Soldier Inn & SuitesDrury Inn & SuitesFlagstaff Extreme

Flagstaff Visitor CenterFort Tuthill County Park

Little America HotelLowell Observatory

Museum of Northern ArizonaArizona Hospitality Research and Resource Center at NAU

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Wait, that’s all?

Web AnalyticsSocial InteractionnSight DataIndustry Trends

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

of Americans take vacations

source: fatwallet.com

#onemoreday

81%

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Very Technical Calculation

4.6 Million Visitors

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Visitor Origin

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Livin’ in the AZ

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Let the

world

know CanadaUnited KingdomGermanyAustraliaFrance

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor ProfileWho are these

people?

99KAvera

ge H

HI:

52

Avera

ge a

ge:

$

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

It’s a party

3.1 people per party

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

It’s my party and I’ll invite who I

want to.60% Family Only19% Family and Friends12% Friends Only 7% Alone

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Travel Patterns

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Flagstaff is primary destination

9% Grand Canyon 5% Sedona

53

%

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

return visitors65%

and visit more than 2x per year

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

overnight visitors

averaging 2.5 days in Flagstaff

75%

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

stay in hotel/motel75%

Market Insights: The Flagstaff Visitor Profile 4.29.15

Majority Travel by Auto

69% private auto22% rental car

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Travel Purpose

57% Leisure/Vacation20% Passing Through5% Business/Conference

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Where to

go

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Marketers love this question

42% Been Before28% Word of Mouth23% Online

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Bottom Line

553$Average per party per day expenditure

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

By the #s

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile Very complicated I-O Model

IMPLAN AnalysisDirect EI =

$458,691,000

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Total EI =

$575,121,000

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

BBB = $6,261,106

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

quality of life RecreationBeautificationEconomic DevelopmentArts & Sciences

Tourism is . . .

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Tourism is . . .

7,311 of them

jobs

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

40% AZ65% Return53% Primary

Top of MindClimate ReliefUnique to FlagstaffTargeted Cities

11% CA4% TX

Los AngelesSan Francisco

ImpressionsTargeted Promotions

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

43% Other StatesWord of MouthOnline

Search MarketingTarget by TypeAOT Co-op

11% International

Brand USASales/Media Efforts

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Tactics

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

What does the future hold?

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

General Messaging

ONLINE DisplaySearchVideo SocialMobile

OTHER Print

ContentEmail

Fulfillment

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Elevating Our

Efforts

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

PromotionsVaried by target

Weddings66 Kicks on Route 66#VisitCoolSelfie Trail launch in Selfie SeptemberEvents/Flagstaff365.comWinter WonderlandDog Town USA vs. The Cat’s Meow

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Participate

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

Other Stuff

Flagstaff Visitor Profile

National Travel and Tourism WeekMay 2-10, 2015

Flagstaff Train DayMay 9 @ Flagstaff Visitor Center

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

More Stuff

#dbacks_coolzone InstameetMay 16, 2015 - 10:15 a.m.

Your Idea?We’re here to support you

Market Insights: The Flagstaff Visitor Profile 4.29.15

Market

Insights:

The Flagstaff

Visitor Profile

PAT YOURSELVES ON THE BACK! JOB WELL DONE…

Now back to work making a huge impact on our

QUALITY OF LIFE!