market intelligence customer alterations

Market IntelligenceMagazine Customer Alterations

The retailers are removing significantly more titles from range than adding to their range:

The retailers made twice the number of standing order reductions as opposed to increases:

Magazine Customer AlterationsBackground

To understand both the number and type of Magazine Customer Alterations being made by our retail customers we recently reviewed all the standing order alterations made in Dec-15

In Dec-15, there were 142,615 Magazine Customer Alterations, with the Independents representing 63% and the Multiples 37%

We have reviewed the data further to understand the ‘Type of Alteration’ being made: Standing Order – Increases, Decreases & No Change Range Amendment – Added To Range & Removed From Range (made zero)

Standing Order Alteration Range Amendments

Magazine Customer Alterations

Children’s, Puzzles and Trade/Professional have a significant share of titles being removed from range

Leisure, Motoring, Sport and Women’s Interest have a significant share of titles being added to range

Range Amendments

Children’s, Puzzles and Trade/Professional have a significant share of standing orders being reduced

Women’s Interest, Sport and TV Listings have a significant share of titles being added to range

Standing Order Alterations

For details of the full report, please contact your Smiths News Account Manager