market management

Presented By:

Jerin pradish BBBA 2ND YEAR Roll No. 39

Bajaj Auto Ltd.

Presentation on

Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj from Rajasthan in the 1930s.

Introduction About Company

Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited.

Bajaj Auto makes and exports automobiles, Scooters, motorcycles and the auto rickshaw.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion

In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry.

In 2009, the automobile industry is expected to see a growth rate of around 9%

The automobile industry in India happens to be the ninth largest in the world.

About Industry

Market Segmentation

Category Wise Market Share

Passenger Vehicle 15.96%

Commercial Vehicle 3.95%

Three-wheeler3.60%

Two-wheeler76.49%

The Bajaj Group was formed in the first days of India's independence from Britain.

Bajaj Auto had been formed on November 29, 1945 as M/s Bachraj Trading Ltd. and obtained a manufacturing license from the government 11 years later. And in the next year 1960, Bajaj Auto became a public limited company.

Rahul Bajaj became the group's chief executive officer in 1968.

History

The company has been vested with India’s lagest exporter of tow and three wheelers, 196710 units in 2004-05 a great 26 percent jump over the previous year.

Discover DTSi is one most successful bike of Bajaj Auto ltd. on Indian roads in 2004.

Bjaj Auto Ltd. Sales have increased by approximately 21 percent in the year 2004-05, which exeeds Rs. 65.4 billion, a record in the history of the company.

Achievements

Avenger 220 DTSi

Price:Rs. 90,000

Products

Ninja 250R

Price:Rs. 1,75,000/-

Products

Bajaj Pulsar 220

Price:Rs. 95,000/-

Products

Product Life Cycle

Management Team

Highly experienced management.

Strength:

High export to domestic sales ratio.

Great financial support network

Product design and development capabilities.

High performance products across all categories.

SWOT Analysis

BAJAJ RE 60

Hasn't employed the excess cash for long.

Weaknesses:

Still has no established brand to match Hero Honda's Splendor in the Market.

Not a globally recognizable brand

Bajaj Auto is a major Indian Automobile manufacturer. It is India’s2nd Largest and the World’s 3rd largest two and three wheeler maker.

They always believe in providing the customer 'value for money' and keeps an special eye upon quality, safety, productivity, cost and delivery.

Conclusion