market research ppt

IMRB INTERNATIONALGROUP NO.7ANKIT MALIKMRIDULA KHANNAPRAVEEN KUMARKRISHNASANJAY KR.SHARMA

MARKET RESEARCH

WHAT IS MARKET RESEARCH??????

Process of systematically gathering, recording and analyzing data and information about customers, competitors & markets

Its use include to help create a business plan, launch a new product or service,

fine tune existing products and services, and expand into new markets

IMRB INTERNATIONAL

Established in 1971 and with over three decades of market research experience

formerly known as 'Indian Market Research Bureau' or 'IMRB‘

pioneer in market research in India & rest of South Asia

a part of the Kantar Group, the research & consulting division of WPP

one of the premier sources for market research and consultancy services for specific countries or on a multi-country basis throughout South Asia, the Middle East and North Africa

Ctd…. IMRB research supports 40 of the top 50

brands in the country To serve the diverse needs of clients,

IMRB has five specialist units :- Probe Qualitative Research (PQR) Social and Rural Research Institute

(SRI) Media & Panel Research Group

Customer Satisfaction Management & Measurement (CSMM)

Business & Industrial Research Division (BIRD) and the eTechnology Group@IMRB International

Sectors where IMRB Researches

Agriculture and Agro-products Alcohol Automotive Building and Construction Consumer Durable IT, Internet and Telecom Industry and Business Financial Services B2B and Industrial Research Brand Research Customer Satisfaction Research Corporate and Employee Research Channel and Retail Research Product and Packaging Research Pricing Research Strategic Market Research

Consumer Durables Some of the kinds of researches they

conduct for their durables clients :

Assessing customer satisfaction and loyalty among channel partners

Brand health and image tracking Corporate image studies Demand estimation studies Market Segmentation6 based on

attitudinal, psychographic, motivations and barriers based, usage habits, and loyalty segmentation

Telecom/IT/Internet sector The Group has experience in

conducting all types of market research studies, namely :

Product acceptance/demand estimation studies

Usage and attitude studies Trade research Advertising strategy and

development studies Customer satisfaction studies

NEW PROJECTS WITH IMRB IMRB International to evolve strategies

for GMR's Hyderabad airport GMR Group promoted GMR

Hyderabad International Airport (GHIAL) has tied up with IMRB International to evolve new strategies for tapping passenger traffic and cargo movement

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