marketing 1. 8. nutrilite little bits & power of 5. the issue: childhood malnutrition. about 169...
Post on 09-Mar-2018
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AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF
At Amway, we believe by using the best of our business and the passion of our people we can solve global challenges and improve individual communities all over the world. • We use our expertise in nutrition
to improve the nutritional health of children around the world.
• We support and recognize the commitment of individuals One by One supporting their communities.
Together, we are helping people live better lives.
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Global CSR Organizing Principle & Enterprise Alignment
Passion & Dedication Power of Expertise Providing Social Good
AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF
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PASSION & DEDICATION
Global Corporate Social Responsibility
HistoricallyFamilies wanted us to support and highlight
ABO’s Passions
TodayGlobally our ABOs support various
initiatives
Role of ABO LeadershipBig programs driven by
leader passions (LOS lead, our role varies)
Market-Driven InitiativesPrograms align with market
or LOS interest or need regardless of expertise
THE ISSUE:Childhood Malnutrition
About 169 million children under 5 are stunted (low height for age) as a result of insufficient food, poor diet and diseases.”
- UNICEF, 2010
“Age 5 is an important milestone for survival. By age 5 most children can overcome health
challenges such as early childhood diseases or malnutrition.”
- US Agency for International Development
“#1 risk factor for children under 5 death is under-nutrition.”
- World Health Organization
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NUTRILITE LITTLE BITS
Global Corporate Social Responsibility
BACKGROUND• Idea started on the Nutrilite farm in
Brazil with a multi-mix. • Initially developed in 2008,
reformulated in 2011 to embody Nutrilite.
• First and only micronutrient powder for malnutrition enhanced with plant nutrients
• WHO based formula with 15 essential vitamins and minerals (global formula)
• Clinical study = 93% reduction in anemia, 40% reduction in stunting
TODAY On the Ground:
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NUTRILITE POWER OF 5
Global Corporate Social Responsibility
Awareness Engagement
TODAY PARTNERING W/ABO LEADERSHIP
Leadership Circle / FCA Partnerships
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AMWAY LEADERSHIP – Power of Expertise
Global Corporate Social Responsibility
Malnutrition Mapping Partnerships
CREDIBILITY LEADERSHIP
Reputation Thought Leadership
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PROVIDING SOCIAL GOOD
By relentlessly focusing on making our business opportunity available and easily accessible to anyone, regardless of age, religious belief, educational, social or financial background, we are performing a societal value and providing a social good.
BACKGROUND
In ABO’s Wheelhouse What We Hope to Do
• It’s their passion• It’s what they do everyday• They are experts!
• Develop Inspiring Entrepreneurship Initiative introducing Amway to new people and places
• Launch at A60 in 2019
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PROVIDING SOCIAL GOOD
https://www.youtube.com/watch?v=F3vHO4WYAZM
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55 PERCENTEmployees at our Guangzhou, China, manufacturing complex who ride an Amway bus to work each day to help reduce local traffic and air pollution
FORTYProducts utilize Amway Life Cycle Assessment tools to evaluate the environmental impacts of products and packaging
6,400+ ACRESCertified organic farmland dedicated to sustainable farming globally
PEOPLE PEOPLE
GLOBAL
PROVIDING SOCIAL GOOD
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15%Goal for energy use from renewable sources in 2014
GOAL
4/10Employees at Nutrilite facilities in California, United States, spend four 10-hour days in the office each week as a result of the corporate response to local traffic / pollution
PEOPLE
43 Home Care formulas now carry the U.S. Environmental Protection Agency’s Design for the Environment (DfE) certification. Amway is committed to achieving and maintaining DfE partnership on all eligible products
PRODUCTS
25 PERCENTgreenhouse gas emissions reduction goal for 2014
GLOBAL
10%2014 water consumption reduction global supply chain goal
95%2014 global supply chain recycling goal
PROVIDING SOCIAL GOOD
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