marketing collaboration tools buyers guide

5 Essentials of the

Best Marketing Collaboration

Tools

Marketing teams are constantly adapting, collaborating, evaluating — and they're always on the hunt for new technologies to help them streamline and scale their efforts.

But with thousands of tools designed to help marketers with their hectic workloads, how do you choose the right one for your team?

Look for these 5 essential capabilities to quickly narrow the field and find the perfect tool.

1. Easy Document Collaboration

No  campaign  is  a  one-­‐person  show.  Between  brainstorming,  group  writing  and  editing  sessions,  and  several  rounds  of  revisions,  you  need  multiple  team  members  to  access  and  contribute  to  documents  simultaneously.  

1. Easy Document Collaboration

2. Convenient File Management & Storage

2. Convenient File Management & StorageMultiple  copy  revisions,  design  mockups,  budget  spreadsheets...  marketers  have  a  lot  of  documents  to  manage.  Project  management  tools  let  you  virtually  paperclip  related  files  together  with  the  task  they  support,  so  you  don’t  need  to  search,  resend  emails,  or  verify  that  everything's  up-­‐to-­‐date.  

3. Free Mobile Apps

Creativity  doesn’t  clock  out  at  6  PM.  You  need  to  be  able  to  access  your  work  whenever  and  wherever  you  want.  Free  mobile  apps  let  you  access  your  workspace  from  a  client  meeting,  on  the  train,  or  over  your  leisurely  Saturday  morning  coffee.

3. Free Mobile Apps

4. Visualizes Projects & Plans

4. Visualizes Projects & PlansPlanning  projects  on  calendars  and  whiteboards  isn't  ideal.    A  single  change  can  lead  to  a  domino  effect  of  rescheduled  or  forgotten  tasks.  Find  a  tool  that  lets  you  view  multiple  campaigns  and  projects  at  once,  see  how  everything  connects,  and  quickly  make  adjustments.  

5. Real-Time Updates5. Real-Time Updates

5. Real-Time UpdatesMeetings,  presentations,  reports  —  you  barely  have  time  to  eat  lunch  let  alone  chase  down  status  updates  or  discuss  task  changes.  You  need  instant  visibility  into  exactly  where  your  campaigns  stand  right  now,  so  you  can  make  sure  your  team  is  always    focused  on  high-­‐priority  tasks.  

5. Real-Time Updates

Get  the  free  ebook  with  more  advice  on  selecting  the  right  tool  for  your  marketing  team,  plus  a  printable  checklist  to  help  you  quickly  evaluate  

your  options.  

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